【正文】 5 （一） 國(guó)際的產(chǎn)品銷售策略 ........................................................................................... 5 1．定價(jià)策略 ........................................................................................................... 5 2．國(guó)際市場(chǎng)銷售的定價(jià)策 ...................................................................................... 5 （二）國(guó)際銷售定價(jià)的相關(guān)難題 .................................................................................... 6 （三）分銷策略 ............................................................................................................. 6 .......................................................................................................... 6 .......................................................................................................... 6 .......................................................................................................... 6 .......................................................................................................... 6 （四） 促銷策略 ............................................................................................................. 6 ............................................................................................................. 6 ............................................................................................................. 7 .................................................................................................................... 7 ............................................................................................................. 7 （五） 適用中國(guó)的銷售策略 ........................................................................................... 7 ...................................................................................................... 7 ...................................................................................................... 7 廣西工學(xué)院鹿山學(xué)院本科生畢業(yè)論文 ...................................................................................................... 7 ...................................................................................................... 7 ...................................................................................................... 7 ...................................................................................................... 7 ...................................................................................................... 7 ...................................................................................................... 7 ...................................................................................................... 8 ..................................................................................................... 8 （六） 當(dāng)前企業(yè)市場(chǎng)銷售策略中存在的問(wèn)題 ................................................................... 8 1．企業(yè)的營(yíng)銷觀念沒(méi)有轉(zhuǎn)變 .................................................................................. 8 ............................................................................................... 8 ........................................................................................ 8 ........................................................................................ 8 ........................................................................................ 8 第四章 中國(guó)汽車企業(yè)產(chǎn)品銷售策略概況 ............................................................................... 8 （一）國(guó)內(nèi)汽車營(yíng)銷發(fā)展階段 ........................................................................................ 9 （二）國(guó)內(nèi)汽車銷售模式現(xiàn)狀 ........................................................................................ 9 ............................................................................................ 9 2.“四位一體”專賣店 ............................................................................................ 9 ...................................................................................................... 9 ............................................................................................................ 10 （三）國(guó)內(nèi)汽車銷售模式的發(fā)展趨勢(shì) ............................................................................ 10 ......................................................................................................... 10 車俱樂(lè)部營(yíng)銷 .................................................................................................. 10 ................................................................................ 10 （四）國(guó)內(nèi)汽車近期主要的銷售模式 ............................................................................ 10 營(yíng)銷理念 ..................................................................................................... 11 ........................................................................................... 11 .................................................................................................. 11 ..................................................................................................... 11 ..................................................................................................... 12 廣西工學(xué)院鹿山學(xué)院本科生畢業(yè)論文 ..................................................................................................... 12 第五章 國(guó)內(nèi)客車行業(yè)發(fā)展概況及銷售策略 .......................................................................... 13 （一）國(guó)內(nèi)客車行業(yè)現(xiàn)況分析 ....................................................................................... 13 ....................................................................................... 13 ....................................................................................... 15 （二）銷售模式分析 .......................................