【正文】 .........................11 受訪者對茶油制作工藝的認知 ...........................................................................................12 茶油產地對受訪者的影響及其對產地的選擇 ....................................................................14 受訪者對純茶油的態(tài)度分析 .......................................................................................................15 受訪者對純茶油的核心認知 ...............................................................................................15 受訪者對純茶油的心理定價分析 .......................................................................................16 受訪者對影響純茶油價格因素的認知 ...............................................................................17 受訪者對純茶油產品的心理市場定位 ...............................................................................18 受訪者購買純茶油的意愿 ...................................................................................................19 受訪者用茶籽調和油代替純茶油的意愿分析 ...................................................................223 長沙市消費者茶油消費行為分析 .....................................................................................................24 受訪者對茶油品牌的識別與偏好 ...............................................................................................24 茶油消費市場現(xiàn)狀分析 .......................................................................................................24 受訪者對茶油品牌的識別 ...................................................................................................27 受訪者對茶油品牌的偏好及選購原因 ...............................................................................28 受訪者對茶油品牌的滿意度和忠誠度 ...............................................................................30 受訪者對所選茶油品牌的評價 ...........................................................................................35 受訪者購買茶油的時機、方式、主要場所和渠道分析 ...........................................................37 受訪者購買茶油的時機 .......................................................................................................37 受訪者購買茶油的主要方式 ...............................................................................................37 受訪者購買茶油的渠道 .......................................................................................................38 新興購油渠道分析 ...............................................................................................................38 銷售人員、購物陪伴人員影響分析 ...........................................................................................41 銷售人員對受訪者的影響 ...................................................................................................41 陪伴購物人員對受訪者的影響分析 ...................................................................................42 受訪者對茶油的使用習慣分析 ...................................................................................................43 用油程度分析 ...................................................................................