【正文】 “自由行”飆升的局面勢(shì)不可擋，大多數(shù)傳統(tǒng)旅行社也紛紛增加了“自由行”項(xiàng)目，甚至一些航空公司、中介公司也開(kāi)始爭(zhēng)奪這塊誘人的蛋糕。”[6]同時(shí)“自由行”在法律上沒(méi)有明確的定義。旅行社在此處并非是合同當(dāng)事人。與此同時(shí)，在合同中就旅游目的地的旅游項(xiàng)目中可能存在的風(fēng)險(xiǎn)隱患，向旅客做出警示提醒，并請(qǐng)游客在仔細(xì)閱讀、充分了解后簽字，證明旅行社已經(jīng)履行了有關(guān)安全警示的義務(wù)。五、總結(jié)“自由行”有其蓬勃的生命力，但是不規(guī)范的組織、無(wú)序的監(jiān)管以及責(zé)任承擔(dān)不明確，已經(jīng)嚴(yán)重阻礙其發(fā)展。例如2005年，“攜程”斥資100萬(wàn)元在業(yè)內(nèi)率先設(shè)立“自然災(zāi)害旅游體驗(yàn)保障金”。對(duì)“自由行”來(lái)說(shuō)，旅行社僅在預(yù)定機(jī)票、酒店等事項(xiàng)上為消費(fèi)者提供服務(wù)，同時(shí)收取對(duì)應(yīng)的費(fèi)用。判定“自由行”的安全責(zé)任問(wèn)題主要依據(jù)的是《民法通則》、《合同法》、《消費(fèi)者權(quán)益保護(hù)法》、《最高人民法院關(guān)于人身?yè)p害賠償?shù)乃痉ń忉尅返?。此案引發(fā)了較大的關(guān)注和爭(zhēng)論。以個(gè)性化服務(wù)為本質(zhì)的自由行顯示出了較高的彈性。但有時(shí)也提供機(jī)場(chǎng)接送、城市觀光等服務(wù)項(xiàng)目。現(xiàn)代大部分旅游者，對(duì)于可進(jìn)入性差的或是第一次去的地方，會(huì)選擇跟團(tuán)出游；反之則會(huì)選擇自由行。 risk。關(guān)鍵詞：自由行；法律責(zé)任；旅行社；風(fēng)險(xiǎn)；策略The Research On Legal Liability of Travel Agency’s Selfguided TourStudent majoring in Tourism Management Shi Wenjing Tutor Wang JianxiAbstract: The selfguided tour is different from traditional travel with the group, and visitors are free to choose the way which is booking airline tickets and hotels by travel agents travel tourism projects. This personalized tour is favored with more and more people, and has bee the main push of many travel is to say there is great potential for its development. But it also brought related accident liability arising from ownership of and mitment to the controversy. In the case of “The selfguided” tour travel agencies to assume greater civil liability,which damages their interests and with adverse effects to their development. This article focuses on the background of the rise of “The selfguided tour”, the concept, features, and analysis the travel agency how to operate the product and riskaverse strategy,which provides the settlement of legal disputes and travel agencies from operating activities.Key words: Selfguided tour。[5]（二）興起背景（1）旅游經(jīng)驗(yàn)豐富團(tuán)隊(duì)游的不足其實(shí)一直存在：行程捆綁式，不能滿足游客不同的個(gè)性需求；旅游購(gòu)物回扣令人不滿；常規(guī)景點(diǎn)走馬觀花等。二、“自由行”的產(chǎn)品特征如今越來(lái)越多的年輕人開(kāi)始了“自由行”。（四） 服務(wù)彈性大“自由行”盛行的背后是旅游者追求旅游品質(zhì)和個(gè)性化的服務(wù)。[8]一審判決后，原被告雙方均不服判決，雙方均向中院提起上訴。[9]因此，如若在簽訂合同時(shí)沒(méi)有附加事故責(zé)任歸屬的條款，或是沒(méi)有注明已經(jīng)向旅游者做出了具體的風(fēng)險(xiǎn)警示，一旦事故發(fā)生，按照《合同法》的規(guī)定旅行社就要承擔(dān)大部分的法律責(zé)任，向受害人家屬支付大筆的賠償金。其法律后果由旅游者或該旅游項(xiàng)目的經(jīng)營(yíng)者承擔(dān)。這意味著旅行社不包攬一切，如屬于游客自身原因或其他方原因出險(xiǎn)由游客自行負(fù)責(zé)，旅行社只提供道義上的協(xié)助。但是任新生事物誕生后，后需要配套環(huán)境和相關(guān)因素才能促使其健康成