【正文】 ................................................................................ 1 項(xiàng)目建設(shè)單位 .............................................................................................. 1 項(xiàng)目選址 ..................................................................................................... 2 項(xiàng)目建設(shè)規(guī)模和內(nèi)容 ................................................................................... 2 聯(lián)系方式 ...................................................................................................... 2 投資估算 ..................................................................................................... 3 財(cái)務(wù)效益評(píng)價(jià) .............................................................................................. 3 項(xiàng)目可行性報(bào)告主要編制依據(jù) ................................................................................ 4 第二章 背景及必要性 ....................................................................................................... 5 項(xiàng)目建設(shè)背景 ........................................................................................................ 5 國(guó)內(nèi)食品產(chǎn)業(yè)政策和發(fā)展趨勢(shì) ...................................................................... 5 開(kāi)江縣食用菌產(chǎn)業(yè)發(fā)展?fàn)顩r ......................................................................... 6 項(xiàng)目建設(shè)的必要性 ................................................................................................. 8 磨菇罐頭 ...................................................................................................... 8 項(xiàng)目可行性分析初步結(jié)論 ..................................................................................... 10 第三章 市場(chǎng)分析與營(yíng)銷方案 ............................................................................................ 12 市場(chǎng)分析 ............................................................................................................. 12 國(guó)際市場(chǎng)分析 ............................................................................................. 14 ........................................................................................... 15 銷售策略、方案和營(yíng)銷模式 ................................................................................. 15 ........................................................................................... 15 .................................................................................................. 17 ..................................................................................................... 21 .................................................................................................. 21 .................................................................................................. 22 ......................................................................... 23 .................................................................................................. 23 .................................................................................................. 23 第四章 項(xiàng)目產(chǎn)品及技術(shù)方案 ............................................................................................ 25 產(chǎn)品介紹 ............................................................................................................ 25 技術(shù)方案 ............................................................................................................ 25 設(shè)備方案 ............................................................................................................ 26 第 五 章 項(xiàng)目選址與建設(shè)規(guī)劃 .......................................................................................... 27 項(xiàng)目 區(qū)概況 .......................................................................................................... 27 地理位置及區(qū)域范圍 .................................................................................. 27 自然資源狀況 ............................................................................................. 27 交通和通訊狀況 ......................................................................................... 28 項(xiàng)目 建設(shè)條件 ...................................................................................................... 28 四川堃鑫農(nóng)業(yè)開(kāi)發(fā)有限公司磨菇罐頭加工項(xiàng)目 《可行性研究報(bào)告》 II 開(kāi)江的人文和經(jīng)濟(jì)狀況 ............................................................................... 28 開(kāi)江的經(jīng)濟(jì)發(fā)展?fàn)顩r .................................................................................. 30 開(kāi)江縣有關(guān)本項(xiàng)目的產(chǎn)業(yè)政策 .................................................................... 31 廠址自然環(huán)境概況 ............................................................................................... 32 地埋位置 .................................................................................................... 32 地質(zhì)、地貌、地形 ...................................................................................... 32 廠址建設(shè)條件 ...................................................................................................... 35 廠址選擇 .................................................................................................... 35 能源條件 .................................................................................................... 36 水資源 ....................................................................................................... 36 通訊條件 .................................................................................................... 36 交通條件 .................................................................................................... 36 原料條件 .................................................................................................... 36 勞動(dòng)力資源 ................................................................................................ 37 技術(shù)條件 .................................................................................................... 37 市場(chǎng)條件 .................................................................................................... 37