【正文】 ................................................................................ 1 項目建設單位 .............................................................................................. 1 項目選址 ..................................................................................................... 2 項目建設規(guī)模和內(nèi)容 ................................................................................... 2 聯(lián)系方式 ...................................................................................................... 2 投資估算 ..................................................................................................... 3 財務效益評價 .............................................................................................. 3 項目可行性報告主要編制依據(jù) ................................................................................ 4 第二章 背景及必要性 ....................................................................................................... 5 項目建設背景 ........................................................................................................ 5 國內(nèi)食品產(chǎn)業(yè)政策和發(fā)展趨勢 ...................................................................... 5 開江縣食用菌產(chǎn)業(yè)發(fā)展狀況 ......................................................................... 6 項目建設的必要性 ................................................................................................. 8 磨菇罐頭 ...................................................................................................... 8 項目可行性分析初步結(jié)論 ..................................................................................... 10 第三章 市場分析與營銷方案 ............................................................................................ 12 市場分析 ............................................................................................................. 12 國際市場分析 ............................................................................................. 14 ........................................................................................... 15 銷售策略、方案和營銷模式 ................................................................................. 15 ........................................................................................... 15 .................................................................................................. 17 ..................................................................................................... 21 .................................................................................................. 21 .................................................................................................. 22 ......................................................................... 23 .................................................................................................. 23 .................................................................................................. 23 第四章 項目產(chǎn)品及技術(shù)方案 ............................................................................................ 25 產(chǎn)品介紹 ............................................................................................................ 25 技術(shù)方案 ............................................................................................................ 25 設備方案 ............................................................................................................ 26 第 五 章 項目選址與建設規(guī)劃 .......................................................................................... 27 項目 區(qū)概況 .......................................................................................................... 27 地理位置及區(qū)域范圍 .................................................................................. 27 自然資源狀況 ............................................................................................. 27 交通和通訊狀況 ......................................................................................... 28 項目 建設條件 ...................................................................................................... 28 四川堃鑫農(nóng)業(yè)開發(fā)有限公司磨菇罐頭加工項目 《可行性研究報告》 II 開江的人文和經(jīng)濟狀況 ............................................................................... 28 開江的經(jīng)濟發(fā)展狀況 .................................................................................. 30 開江縣有關(guān)本項目的產(chǎn)業(yè)政策 .................................................................... 31 廠址自然環(huán)境概況 ............................................................................................... 32 地埋位置 .................................................................................................... 32 地質(zhì)、地貌、地形 ...................................................................................... 32 廠址建設條件 ...................................................................................................... 35 廠址選擇 .................................................................................................... 35 能源條件 .................................................................................................... 36 水資源 ....................................................................................................... 36 通訊條件 .................................................................................................... 36 交通條件 .................................................................................................... 36 原料條件 .................................................................................................... 36 勞動力資源 ................................................................................................ 37 技術(shù)條件 .................................................................................................... 37 市場條件 .................................................................................................... 37