【正文】 line shopping, Internet transactions amounted to 110 billion . dollars. And in 1998, pared to billion . dollars, an increase of about 142%. Such rapid growth is expected to continue. 34 in subsequent years, the network now trade volume is expected to reach five times. Emerce is a challenge to the enterprise is business, enterprises must conform to the trend, seize opportunities.1. the Chinese enterprises to develop ebusiness strategic objectives As a new emerce business models, It has tremendous potential to encourage enterprises to break existing strategic straitjacket, pletely change the processes of enterprises, enhance customer and vendor contacts, open up new markets. From the direction of the development of emerce, or emerce development environment, Emerce petition and petitiveness of the final results will be reflected in part in the prehensive petitiveness the petitiveness of its products. management capabilities, technical innovation, and other supporting factors. Participate in emerce on the petitiveness of enterprises will be of strategic importance, significance will be manifested in the petitiveness of products and management capability technological innovation capacity on the promotion. Meanwhile, emerce should make full use of information technology, training and development of good petitive environment, Enterprises involved in upgrading its overall petitiveness, build on the supply chain, information exchange and technical innovation of strategic alliances. On the narrow understanding of emerce or emerce rash blind followers Emerce may have overlooked the potential strategic significance. With the development of information technology and the proliferation of emerce into the technical obstacles have been greatly alleviated, Emerce petition will be exacerbated.2. China39。約有1/4的人進(jìn)行過網(wǎng)上購物，網(wǎng)上交易額約為1100億美元。（三）提高工作效率和促使企業(yè)取得競爭優(yōu)勢 電子商務(wù)使得信息能夠以最快的速度接收，處理和傳輸，這不僅簡化了信息處理的一些程序，而且提高了信息處理的準(zhǔn)確性。沒有存量的企業(yè)，在結(jié)構(gòu)上要與電子商務(wù)接軌，采用B/S結(jié)構(gòu)，對于老企業(yè)要在整合階段，逐步把C/S模式改造成B/S模式或混合模式?！彪S著我國加入WTO臨近，電子商務(wù)建設(shè)應(yīng)當(dāng)強調(diào)市場需求與產(chǎn)業(yè)發(fā)展相結(jié)合的原則，強調(diào)信息技術(shù)對產(chǎn)業(yè)的促進(jìn)作用；支持和鼓勵“聯(lián)合建立與有序競爭相結(jié)合”原則，鼓勵大中型企業(yè)統(tǒng)一規(guī)劃、聯(lián)合投資、共同管理；強調(diào)行政引導(dǎo)和法制規(guī)范的原則，保證電子商務(wù)規(guī)范管理和有序健康發(fā)展。第二步可分為以下幾個階段：第一是讓企業(yè)可以單獨在網(wǎng)上被人看到，也就是信息發(fā)布；第二階段是單獨建立自己的門戶網(wǎng)站；第三是把企業(yè)的內(nèi)部管理通過網(wǎng)絡(luò)來解決，包括網(wǎng)上交易。 （四）提供更有成效的售后服務(wù) 利用因特網(wǎng)進(jìn)行售后服務(wù)，我們可以在公司已有的站點上登出產(chǎn)品介紹、技術(shù)支持等信息。而且這種高速增長態(tài)勢可望持續(xù)下去。 We can all feedback information in a timely manner, to adjust their products and the pany39。s accession to the WTO is approaching, the development of emerce should be stressed that market demand for industrial development and the principle of bining stressed that information technology industries to promote the role。(一) 有效樹立公司的品牌和企業(yè)形象把公司經(jīng)營范圍和服務(wù)承諾放到公司站點上，及時向外界發(fā)布，使?jié)撛诘目蛻魧居幸粋€直觀的第一印象；我們可對各種反饋回來的信息及時處理，以調(diào)整自己的產(chǎn)品及公司的經(jīng)營策略，使企業(yè)能及時對市場變化作出反應(yīng)；我們可以在第一時間將自己最新的產(chǎn)品及時介紹給廣大客戶，以達(dá)到推銷自己產(chǎn)品的目的，對于推廣自己和發(fā)現(xiàn)需求是最廉價、最快捷的，這些都是企業(yè)傳統(tǒng)模式所無法比擬的。