外文翻譯---企業(yè)電子商務(wù)戰(zhàn)略探討-電子商務(wù)(完整版)
【正文】 商務(wù)交易額就能增長一倍以上。電子商務(wù)對參與企業(yè)競爭力具有戰(zhàn)略性意義，這些意義將表現(xiàn)在對產(chǎn)品競爭力、管理能力、技術(shù)創(chuàng)新能力的促進上。在美國，企業(yè)在進貨成本方面，使用電子商務(wù)的公司一般能節(jié)省5％－10％的成本。即打基礎(chǔ)階段、信息孤島整合階段、企業(yè)內(nèi)部信息化階段及電子商務(wù)階段。企業(yè)內(nèi)部信息化要統(tǒng)一規(guī)劃，根據(jù)企業(yè)條件分階段實施，不能貪大求洋，一哄而上，全部上可能全部垮。電子貿(mào)易戰(zhàn)略。尤其在今天，信息化大潮已經(jīng)不可逆轉(zhuǎn)，去年葛羅夫在華盛頓經(jīng)濟戰(zhàn)略管理學(xué)院發(fā)表演講時宣稱：“五年后將不再有互聯(lián)網(wǎng)公司，因為（屆時）所有的公司都將是互聯(lián)網(wǎng)公司。即對企業(yè)供應(yīng)鏈的管理，是對供應(yīng)、需求、原材料采購、市場、生產(chǎn)、庫存、定單、分銷發(fā)貨等的管理。還可以采用如下戰(zhàn)略發(fā)展企業(yè)電子商務(wù)： 電子化市場戰(zhàn)略。 （二）企業(yè)信息孤島整合階段 這樣做不僅可以省錢還可節(jié)省大量的勞動力支出，以便我們用更多的時間來處理更為復(fù)雜的問題，搞好與客戶間的關(guān)系。二、我國企業(yè)發(fā)展電子商務(wù)戰(zhàn)略的意義90年代初電子商務(wù)興起后，熱潮席卷全球，我國企業(yè)也在積極利用這一機遇，大力發(fā)展企業(yè)電子商務(wù)。在此后的3——4年里，網(wǎng)絡(luò)貿(mào)易額有望達到現(xiàn)在的5倍。s internal network management solutions to including online transactions. Can also use the following strategies to develop enterprise emerce : 1, electronic marketing strategies. Through electronic means online sales, online shopping, online services, so as to achieve market expansion increase sales and reduce cost. 2, effective customer relationship management strategies. The relevant market and customer information management, sharing and analysis can be carried out effectively, so as to internal sales, marketing and customer service to provide prehensive support. 3, emerce strategy. Traditional business transactions between enterprises often have to spend a lot of resources and time, whether sales or procurement and distribution must occupy product cost. Through electronic transactions of the seller and the buyer can plete the online business processes, enable enterprises to reduce transaction between the many business workflow and management costs and reduce the cost of doing business. 4, Supply chain management strategies. That the enterprise supply chain management, the supply, demand, raw material purchasing, marketing, production, inventory, orders, shipments and other distribution management. Supply chain enterprise39。s business strategy to enable enterprises to the market in a timely manner to respond to changes。 We can be the first time their latest products in a timely manner to a majority of the clients to sell their products to achieve the purpose, for the promotion of their own and found demand is the cheapest, quickest and most of these enterprises are the traditional model can not pare.(2) reducing the cost of operation of enterprises This is mainly manifested in two aspects : First, direct emerce transactions on the Internet. thereby reducing the traditional course of trade documentation costs, improve efficiency。s survival is the mercial circulation system, EBusiness Management is the most important issue. Statistics show that enterprise supply chain can spend as much as 25% of the enterprises operating costs. 4, the conclusion Emerce has changed the way business marketing, and help enterprises to the management philosophy, decisionmaking, business portfolio after the sale approach and the strategic changes, the most important thing is that
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