世界500強(qiáng)企業(yè)商務(wù)ppt模板之可口可樂(lè)公司的飲料商務(wù)營(yíng)銷p(專業(yè)版)
【正文】 Coke’s “Fans First” Approach in Social Communities Michael Donnelly Group Director, Worldwide Interactive Marketing How many Social Media “Experts” are in the house? Working from the center… History of “painting the town red”… BILLION SERVINGS A DAY our home page isn’t just , it is and today, I’d say… our home page isn’t just , it is and and and and and Consumers remind us every day that Coke is THEIR brand… Facebook “2 Billion photo uploads a month nearly 70 million a day…” USA TODAY 8/09 On Facebook alone we’ve got: 4,600+ photos 95+ videos 500,000+ “l(fā)ikes”* 90,000+ “ments”* (*just in the last 6 months) CONVERSATION CLOUD FOR TOP TERMS MENTIONED ON FB COCACOLA FAN PAGE (SEPTEMBER 2023) 5000 Mentions a Day Here is a taste of what they are saying… N = 1,276 posts* *nonenglish language posts removed Source: Analysis of Facebook for Sept 1st – 30th 2023 Availability Ideas/ Suggestions Advertising “Biggest Fan” Other Coke Products General Comments Low Post Volume High Post Volume Positive Conversation Tones Negative Conversation Tones General ments about the brand and other Coke products are top topics… “CocaCola is the b
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