世界500強(qiáng)企業(yè)商務(wù)ppt模板之可口可樂公司的飲料商務(wù)營銷p-wenkub
2023-03-02 16:52:33 本頁面
【正文】 in an Authentic “Member of the Community – Non BIG Brand Way” 16 Our approach is designed to foster equitable engagement to earn sustainable relationships that are authentic, delightful and reciprocal. Being a Fan, Friend or Follower does not mean that they opted in to have advertising blasted at them. Enabling Fans to Comment, Upload and Consume THEIR own consumer generated brand related content Strategically targeted messaging in support of our brand objectives Majority of our efforts Our “l(fā)ess about usmore about them” approach is getting noticed Missed Opportunity... Pepsi. The pany makes a disappointing showing on Facebook…h(huán)as 250,000 fans, a fraction of rival Coke39。Kosher Coke39。 is available in Colorado??” “I adore cola! I can drink it every day :D” Consumption Habits/ Addicted “i am the 1 fan. just ask anyone who knows me.” “DIET COKE IS WHERE IT39。s. The pany mostly uses it as a channel for pumping out updates of marketing activities. MSNBC on 11/30/09 CocaCola “official” Social Communities… 18 this is all great, but… how do we create pelling content in these online venues that celebrates the spirit of our brand and drives intent? The CocaCola Happiness Machine… Vitamin Water’s Flavor Creator
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