【正文】 :33:3603:33Jan2330Jan23 1越是無能的人，越喜歡挑剔別人的錯兒。 :33:3603:33:36January 30, 2023 1他鄉(xiāng)生白發(fā)，舊國見青山。重構(gòu)品牌 Companies only use the money to resist the continuous attack from politicians who incite the people and the blackmailers. 托拉斯、流水線、特許經(jīng)營 …… ?四不象? 新物種 Trust, Pipeline, Franchise…… Grotesque New species 看不懂的中國： The tricky China 全新的商業(yè)生態(tài) A brand new business ecosystem 中國特色 Chinese characteristics 中國特色的商業(yè)生態(tài)對美卓有什么意義？ What does business ecosystem with Chinese characteristics mean to Metso? 決定如何與目標客戶溝通 決定如何促使目標客戶做出購買決策 似乎巨大 并且復(fù)雜的市場 It seems like a huge and plicated market. Figure out how to municate with target customers Figure out how to make target customers buy our products China39。 CPC avoided the depletion with Kuomingtang in the frontal battlefield, gained support of the majority of population – peasants, by satisfying their basic need of owning their own lands, and won the ? nationwide market shares? . 深入洞察中國社會生態(tài) Indepth insight into China39。Innovation and Creation Shangbao SEPA：商業(yè)領(lǐng)域的夏爾巴人 SEPA： Sherpa in Business 決策人的立場 創(chuàng)想者的思想 手藝人的專業(yè) SEPA prises elites from the worldrenowned news agencies, business consultancies, investment institutions, marketing strategy agencies, public relations agencies and major medias. SEPA possesses a wealth of global business wisdom and successful experience through longterm practice in business. Decisionmaker’ s Position Innovator’ s Idea Craftsman’ s Skill SEPA has already established an effective consultant system with international vision and Chinese wisdom. Los Angeles Beijing Shanghai Media Company Investment Company Market Research Company Publish Company TVC Production Company Strategic Partners 全球視野、中國智慧 Global View Chinese Wisdom 中國蓬萊 中國洋縣 與中國及全球眾多知名企業(yè)決策人共同分享智慧， 使 SEPA獲得豐富的商業(yè)與市場策略經(jīng)驗。 SEPA obtained ample experience in business and marketing strategy by sharing wisdom with many famous decision makers home and abroad. CocaCola Huggies Kotex Unilever COFCO Wines Greatwall Wine (COFCO) Chateau Junding (COFCO) Knorr Shanxi Vinegar Supermarket Kimberly Shiseido Royal Jianlibao Tencent Sohu The Bandker Airmedia China Sports Press Fluke Heidenhein Alcatel The largest crusher production export base and the top quality metallurgical equipment in China Metso 面對混戰(zhàn)競爭的思考路徑 Path to throne in the jungle 正面迎敵、殺出血路 Carve out a way in the face of opposition 其他 Or another 大量人、財、物的投入，更多的精力與時間，不可預(yù)知的結(jié)果 A large number of people, financial, and material inputs。s social ecosystem At the early stage of its history, CPC has applied the theory skillfully. 深刻洞察中國商業(yè)生態(tài) Deep insight into China’ s business ecosystem 符合基本規(guī)律 Based on the basic laws 超越常規(guī)的商業(yè)大構(gòu)想 Commercial conceptions beyond the conventional ideas 一點突破全盤激活 Activate overall by key breakthrough 以正合 Direct Methods 以奇勝 Indirect Methods 解讀 生態(tài) 關(guān)于我們 s 4 trillion yuan investment structure The overview of highway constructions in 2023 Area Project Company Nature of Enterprise 北京 京臺高速（北京段） 首發(fā)集團 Stateowned 京包高速（五環(huán)至六環(huán)段） 京開高速（榆垡－市界） 京石第二高速（北京段） 密涿高速（北京段） 遼寧 鐵嶺至朝陽高速 中交第四公路工程局有限公司 Stateowned 本溪至遼中高速 中鐵 17局 5公司 Stateowned 沈大高速 中鐵 19局 3公司 Stateowned 土羊高速 中交一航局三公司 Stateowned 濱海公路 中鐵 13局 1公司 Stateowned 上海 A15高速 路橋集團、中鐵四局等 Stateowned A16高速 中交一局六公司等 Stateowned 安徽 阜周高速 阜陽市公路工程有限公司 Stateowned 六武高速 中國十七冶、中鐵 4局 4公司 Stateowned 浙江 寧波繞城高速東段 中鐵 16局 3公司、浙江交建集團 Stateowned 江西 武吉高速 中鐵 1局 4公司、中鐵 14局 1公司 Stateowned 廣東 廣梧高速河口至平臺段 中鐵 9局 Stateowned 湖北 麻竹高速 湖北楚天公司、天津國泰恒生公司 Private 四川 廣陜高速 中交第二工程局 Stateowned 樂宜高速 中鐵 14局 1公司 Stateowned 綿遂高速 中鐵 2局 Stateowned …………………… 鐵路與公路大中型項目：目標客戶群構(gòu)成很單純 The railway and highway large and mediumsize projects: the structure of the target customer group is simple. 95%以上屬國資委旗下企業(yè) Over 95% of target customers belong to Stateowned Assets Supervision and Administration Commission of the State Council (SASAC) 中鐵建、中鐵工又占有較大比重 China Railway Construction Corporation account for a large proportion 如何與之溝通？ How to municate with them? 如何促使其做出購買決策？ How to persuade them to make the purchase decision? 目標客戶群的中國特色 The Chinese characteristics of target customer groups 國企 ≈政府 Stateowned Enterprises ≈Government ? 有級別，有體制內(nèi)體制外之分 ? 代表政府意志，行使市場權(quán)力 ? 政府官員與企業(yè)經(jīng)理人相通 ? Differentiated by levels and if it is in or out of the system ? To exert the market power on behalf of the government will ? The officers and enterprise managers are interlinked. 姓名 name 曾任 Former Position 現(xiàn)任 Current Position 周永康 中石油總經(jīng)理 政治局常委，政法委書記 王岐山 建設(shè)銀行行長 國務(wù)院副總理 衛(wèi)留成 中海油董事長 海南省省長 李小鵬 中國華能集團總經(jīng)理 山西省副省長 竺延風 中國一汽集團總經(jīng)理 吉林省副省長