【正文】 Kids Cream Key SKU Ranking, JF03 Took The Advantage Of IC25g to Further Wide XX Peration Both In Depth and Width Value Share VAL WTD Weighted Distribution Numeric Distribution Rmb/Pck HAI ER MIAN 40g 81 52 13 XX UC 60g 77 41 7 XX IC 25g 85 32 7 XX IC 60g 73 33 4 XX UC 25g 6 63 38 10 YU MEI JING 40g 59 26 8 HAI ER MIAN 25g 58 25 14 National CityH/S (BBamp。 Price XX Lose Most Share to Other Low Price Products Rmb/Kg 4Months to JF 02 JF 03 Chg JF 02 JF 03 Chg JF 02 JF 03 Value Share Volume Share Body Lotion Basic Base XX 7 141 139 NIVEA 2 188 175 VASELINE 185 175 YU MEI JING 53 52 FA 125 101 SOFTSENSE 1 135 123 118 106 ?In , key brand are of露華濃 雅佳美 drove sale in BJ Copyright 20xx ACNielsen 32 BJH/S, Key Brands SKU Value Share 1 . 91 . 12 . 30 . 52 . 94 M t o JF 0 2 4 M t o JF 0 3F A 4 0 0 m l P U M PF A 2 5 0 m lF A 1 0 0 m l1 . 11 0 . 46 . 258 . 522 . 91 . 21 . 31 . 34 M t o J F 0 2 4 M t o J F 0 3E N R I C H E D 2 0 0 m l E N R I C H E D 1 2 5 m lF I R M I N G L O T I O N 2 0 0 m l F R E S H 1 2 5 m lF R E S H 2 0 0 m l I N T E N S I V E M I L K 1 2 5 m lI N T E N S I V E M I L K 2 0 0 m lBody Lotion Basic Base 7 . 96 . 86 . 984 M t o JF 0 2 4 M t o JF 0 3V a se l i n e 2 0 0 mlV a se l i n e 1 0 0 mlFA Nivea Vaseline Copyright 20xx ACNielsen 33 Key Brands SKU Comparison, BJH/S JF 02 JF 03 JF 02 JF 03 JF 02 JF 03 Weighted Distribution (000RMB) RMB/Pck MILK 200ml 55 REGULAR 100ml 76 78 REGULAR 200ml 66 66 REGULAR 300ml 13 13 ULTRA CARE 100ml 80 75 4 ULTRA CARE 200ml 67 67 FA 100ml 47 26 FA 250ml 33 1 18 FA 400mlPUMP 19 FIRMING LOTION 200ml 33 44 FRESH 125ml 4 12 FRESH 200ml 32 37 3 INTENSIVE MILK 125ml 21 30 25 INTENSIVE MILK 200ml 33 45 6 26 VASELINE 100ml 54 44 VASELINE 200ml 37 32 Nivea (95Rmb/kg) Copyright 20xx ACNielsen 34 AH/S, XX Lotion Variant SKU Share Value Share(Body Lotion Basic Base) 4M to JF02 4M to JF03 Chg YA ND01 JF02 ND02 JF03 Chg YA XX MILK 200ml 5 5 8 8 REG LOTION 18 50ml 1 100ml 200ml 9 300ml 0 0 0 ULTRA CARE 100ml 22 200ml 0 Copyright 20xx ACNielsen 35 AH/S, XX Lotion SKU Distributionamp。 Small Brands in Key Cities and Yu Mei Jing in A Cities YU MEI JING 25 4 BAI QUE LING HAI ER MIAN 2 5 XILI 0 6 GONG DENG 0 0 2 XIAN ZI 4Months to JF03 chg YA JF02 chg YA JF02 chg YA JF02 chg YA XX VASELINE NIVEA SOFTSENSE A City BCD City 4 City National Volume Base Body Lotion Basic Base Copyright 20xx ACNielsen 16 Body Basic Lotion, Key Brands Share by City Our Share Gains in BCD Cities Helped Us to Narrow Overall Share Lost Value Base Body Lotion Basic Base YU MEI JING 8 5 BAI QUE LING 1 PEARS 1 FA TOBABY XILI 0 0 XX VASELINE 4 NIVEA 1 SOFTSENSE 4Months to JF03 chg YA JF02 chg YA JF02 chg YA JF02 chg YA A City BCD City 4 City National Copyright 20xx ACNielsen 17 Summary ? Total Skin Moisturizer experienced faster growth rate in this winter with positive price inflation 6% in volume and 9% in value ? Accelerated growth rate had been captured in all segments, esp. In Facial and Hand, which both experienced higher value growth than volume growth ? Body also captured positive volume growth (11%), but its value growth was much lagged behind (7%) in recent winter Copyright 20xx ACNielsen 18 Summary Body ? With Body, Lotion still obtained outstanding growth with growth rate of 26% in volume and 17% in value。Kids Cream, XX Cream Launch Evaluation ? Explore Skin Moist. Sachet Opportunity Copyright 20xx ACNielsen 3 Skin Moisturizer Sales Trend, National Market Growth Accelerated。A Cities Copyright 20xx ACNielsen 22 Milk Sales Contribution To XX By City Milk Helped XX to Increase Sales In A City。 Price In AH/S Distribution Push More On 200ml and Gained Share Body Lotion Basic Base Value Share 1 .31 .31 .52 .40 .40 .20 .90 .20 .3 0 .20364 M t o J F 0 2 4 M t o J F 0 3I N T E N S I V EM I L K 2 0 0 m lI N T E N S I V EM I L K 1 2 5 m lF R E S H 2 0 0 m lF R E S H 1 2 5 m lF I R M I N GL O T I O N 2 0 0 m lE N R I C H E D1 2 5 m lE N R I C H E D2 0 0 m lWeighted Distribution Rmb/Pck JF 02 JF 03 JF 02 JF 03 INTENSIVE MILK 200ml 9 10 26 31 INTENSIVE MILK 125ml 3 2 21 25 FRESH 200ml 5 12 34 30 FRESH 125ml 5 4 27 24 FIRMING LOTION 200ml 5 11 50 48 INTENSIVE MILK 200ml INTENSIVE MILK 125ml FRESH 200ml FRESH 125ml FIRMING LOTION 200ml Copyright 20xx ACNielsen 38 XX Milk Distribution In 4amp。 Share by Package In Channel 02468101214161820JF02JF03JF02JF03JF02JF03BA G BO T T L E T U BE0510152025JF02JF JF02JF03JF02JF03BA G BO T T L EChunjuan Y M J 0510152025JF02