【正文】 FIRMING LOTION 200ml Copyright 20xx ACNielsen 38 XX Milk Distribution In 4amp。 SPPD Gained JF 02 JF 03 JF 02 JF 03 JF 02 JF 03 MILK 200ml 70 XX REGULAR 100ml 72 75 XX REGULAR 200ml 85 54 XX REGULAR 300ml 22 XX UC 100ml 63 75 XX UC 200ml 85 86 SOFTSENSE 110ml 52 73 SOFTSENSE 200ml 83 75 FIRMING 200ml 64 62 FRESH 125ml 34 44 FRESH 200ml 52 62 INTENSIVE MILK 125ml 55 42 22 INTENSIVE MILK 200ml 52 61 Vaseline 100ml 63 64 Vaseline 200ml 51 62 Weighted Distribution (000RMB) RMB/Pck Copyright 20xx ACNielsen 29 BJH/S, XX Lotion Variant SKU Share Value Share(Body Lotion Basic Base) 4M to JF02 4M to JF03 Chg YA ND01 JF02 ND02 JF03 Chg YA XX 7 MILK 200ml REG LOTION 100ml 200ml 300ml UC LOTION 100ml 200ml Copyright 20xx ACNielsen 30 BJH/S, XX Lotion SKU Dist. amp。A Cities Copyright 20xx ACNielsen 22 Milk Sales Contribution To XX By City Milk Helped XX to Increase Sales In A City。 Distribution By Market Yu Mei Jing Mainly Focus In Hebei / Shangxi / Shangdong 4M to JF02 4M to JF03 JF 02 JF 03 National YMJ 108ml 8 9 220ml 7 8 N2 YMJ 108ml 6 12 16 220ml 9 12 N A City YMJ 108ml 23 30 220ml 26 30 Volume Share Weighted Distribution Copyright 20xx ACNielsen 14 Body Basic Lotion, Sales Mix amp。Kids Cream, XX Cream Launch Evaluation ? Explore Skin Moist. Sachet Opportunity Copyright 20xx ACNielsen 3 Skin Moisturizer Sales Trend, National Market Growth Accelerated。 Facial Obtained Positive Value Growth While Body Deflated 1 , 7 4 11 , 8 8 52 , 0 8 51 3 , 6 2 61 4 , 0 9 41 , 4 5 24 M o n t h s t o JF 0 2 4 M o n t h s t o JF 0 3Eye H a n d Bo d y F a ci a l230 2472 , 2 4 52 , 4 2 3100961191494 M o n t h s t o JF 0 2 4 M o n t h s t o JF 0 3Eye H a n d Bo d y F a ci a lVolume Sales(Ton) Value Sales() 6% 9% 3% 8% 11% 7% 20% 26% 4 Months Growth vs YA 2% 0% 6% 14% 3% 2% 5% 17% ?Number in green is of the annual growth MAT JF03 vs MAT JF02 Copyright 20xx ACNielsen 5 XX Body Volume Sales Trend by Variant Milk Did Help XX to Gain Sales In Passing Winter Season vs YA 050100150200250J F 0 1 M A 0 1 M J 0 1 J A 0 1 S O 0 1 N D 0 1 J F 0 2 M A 0 2 M J 0 2 J A 0 2 S O 0 2 N D 0 2 J F 0 3O I L UV O T H ER SR EG L O T I O N U C L O T I O N M I L K L O T I O NVolume SalesTon, (National) Copyright 20xx ACNielsen 6 Body Top 10 Brands Volume Share amp。 Small Brands in Key Cities and Yu Mei Jing in A Cities YU MEI JING 25 4 BAI QUE LING HAI ER MIAN 2 5 XILI 0 6 GONG DENG 0 0 2 XIAN ZI 4Months to JF03 chg YA JF02 chg YA JF02 chg YA JF02 chg YA XX VASELINE NIVEA SOFTSENSE A City BCD City 4 City National Volume Base Body Lotion Basic Base Copyright 20xx ACNielsen 16 Body Basic Lotion, Key Brands Share by City Our Share Gains in BCD Cities Helped Us to Narrow Overall Share Lost Value Base Body Lotion Basic Base YU MEI JING 8 5 BAI QUE LING 1 PEARS 1 FA TOBABY XILI 0 0 XX VASELINE 4 NIVEA 1 SOFTSENSE 4Months to JF03 chg YA JF02 chg YA JF02 chg YA JF02 chg YA A City BCD City 4 City National Copyright 20xx ACNielsen 17 Summary ? Total Skin Moisturizer experienced faster growth rate in this winter with positive price inflation 6% in volume and 9% in value ? Accelerated growth rate had been captured in all segments, esp. In Facial and Hand, which both experienced higher value growth than volume growth ? Body also captured positive volume growth (11%), but its value growth was much lagged behind (7%) in recent winter Copyright 20xx ACNielsen 18 Summary Body ? With Body, Lotion still obtained outstanding growth with growth rate of 26% in volume and 17% in value。 SPPD Milk200ml Gained Distribution With Good Instore Performance。 Price XX Lose Most Share to Other Low Price Products Rmb/Kg 4Months to JF 02 JF 03 Chg JF 02 JF 03 Chg JF 02 JF 03 Value Share Volume Share Body Lotion Basic Base XX 7 141 139 NIVEA 2 188 175 VASELINE 185 175 YU MEI JING 53 52 FA 125 101 SOFTSENSE 1 135 123 118 106 ?In , key brand are of露華濃 雅佳美 drove sale in BJ Copyright 20xx ACNielsen 32 BJH/S, Key Brands SKU Value Share 1 . 91 . 12 . 30 . 52 . 94 M t o JF 0 2 4 M t o JF 0 3F A 4 0 0 m l P U M PF A 2 5 0 m lF A 1 0 0 m l1 . 11 0 . 46 . 258 . 522 . 91 . 21 . 31 . 34 M t o J F 0 2 4 M t o J F 0 3E N R I C H E D 2 0 0 m l E N R I C H E D 1 2 5 m lF I R M I N G L O T I O N 2 0 0 m l F R E S H 1 2 5 m lF R E S H 2 0 0 m l I N T E N S I V E M I L K 1 2 5 m lI N T E N S I V E M I L K 2 0 0 m lBody Lotion Basic Base 7 . 96 . 86 . 984 M t o JF 0 2 4 M t o JF 0 3V a se l i n e 2 0 0 mlV a se l i n e 1 0 0 mlFA Nivea Vaseline Copyright 20xx ACNielsen 33 Key Brands SKU Comparison, BJH/S JF 02 JF 03 JF 02 JF 03 JF 0