【正文】 JF03JF02JF03JF02JF03BA G BO T T L E Value Share(BBamp。Kids Cream Base) Copyright 20xx ACNielsen 43 BBamp。 Nivea Gained Share Slightly Rmb/Kg 4Months to JF 02 JF 03 Chg JF 02 JF 03 Chg JF 02 JF 03 4 Key Brand XX 28 34 126 130 VASELINE 31 26 157 158 SOFTSENSE 125 128 NIVEA 161 148 BAI QUE LING 39 36 173 91 Value Share Volume Share In , key brand are of露華濃 雅佳美 潤(rùn)膚露 450ml priced RMB37/pck(82rmb/kg), and Body Lotion Basic Base (200ML) Copyright 20xx ACNielsen 27 SHH/S, Key Brands SKU Value Share Nivea Fresh amp。 Overall Lotion Still Captured Positive Growth while Cream Declined Volume Share (Body Base) TTL BODY 100 11 CREAM 4 LOTION 26 Basic 25 Pure White 56 Pure UV 54 UV+White 80 OIL 4 4M to JF03 Growth vs YA ?Number in red is of XX product growth respectively. (National) 100 7 4 17 14 59 21 66 3 Value Share (Body Base) 4M to JF03 Growth vs YA Copyright 20xx ACNielsen 9 Body Basic Lotion Key Competitors Growth, National But Our Growth Rate Still Behind Nivea/Softsense and Total Segment 2 4 . 59 . 21 1 . 63 2 . 51 8 . 9 1 5 . 3T T L B o d yL o t i o n B a s i cK e yC o m p e t i t o r sC o m b i n e dJBN I V E AS O F T S E N S EV A S E L I N EV o l u m e B a s e1 3 . 54 . 17 . 22 5 . 42 2 . 2 2 0 . 8T T L B o d yL o t i o n B a s i cK e yC o m p e t i t o r sC o m b i n e dJBN I V E AS O F T S E N S EV A S E L I N EV a l u e B a s e4Months to JF03 vs YA Copyright 20xx ACNielsen 10 Body Lotion Basic, Key Brand Volume Share Our Share Lost Mainly Traced to Basic Lotion Where YuMeiJing and Small Brands Gained Share Noticeably National, Body Lotion Basic Base 4M to JF02 4M to JF03 Chg ND 01 JF 02 ND 02 JF 03 Chg XX VASELINE 7 NIVEA SOFTSENSE YU MEI JING BAI QUE LING 1 XILI HAI ER MIAN 2 GONG DENG XIAN ZI 3 1 16 ?YU MEI JING priced about 60rmb/kg. Copyright 20xx ACNielsen 11 Body Lotion Basic, Key Brand Value Share XX Regained Some Share in JF03, Compared with JF02 YU MEI JING 8 BAI QUE LING PEARS 1 0 FA TOBABY XILI 0 1 XX VASELINE NIVEA 8 10 9 SOFTSENSE 4 National, Body Lotion Basic Base 4M to JF02 4M to JF03 Chg ND 01 JF 02 ND 02 JF 03 Chg Copyright 20xx ACNielsen 12 . Body Lotion Basic SKU Share 220ml Largely Contributed to Its Share。 Chg Slower Growth Rate Cost Us Slightly Lost Share in Passing Winter Period National, Body Base 4M to JF02 4M to JF03 Chg ND 01 JF 02 ND 02 JF 03 Chg XX NIVEA VASELINE 7 SOFTSENSE LONG LI QI 10 SAKULA 4 AN AN MININURSE 1 YU MEI JING 2 CATHY 1 ?Sakula promotion product help share gain. Copyright 20xx ACNielsen 8 Body Sales Growth By Platform Deflation in Body Mainly Traced to Basic Body Lotion。 Price Low Price Product Gained Share。Kids Cream Key Brand Share, Nat. XX Cream Successfully Gained Share Nationally 4M to JF02 4M to JF03 Chg YA ND 01 JF 02 ND 02 JF 03 Chg YA YU MEI JING 22 3 HAI ER MIAN XX CHUN JUAN 11 8 3 8 AN AN 4 4 4 SAKULA 0 3 LONG LI QI 1 BAOBEI 2 XIAO DING DANG 1 BALLET Value Share(BBamp。Kids Cream Base) 79% 57% 25% Bag contribution in traditional store by brand Copyright 20xx ACNielsen 49 Summary ? XX Cream sales increasing fast, IC 25g launch accelerated growth in this peak season. ? XX gained share significantly in 4amp。A Cities Milk Have Rooms to Improved Distribution In A City Weighted Distribution 0102030405060708090100G Z H / S S H H / S B J H / S CDH / S / DA H / S S A E A N A W AM i l k 2 0 0 ml U C L o t i o n 2 0 0 ml R EG L o t i o n 2 0 0 mlCopyright 20xx ACNielsen 39 Summary ? Launch of Milk did help us to gain sales in A cities but not much in SH and BJ ? Milk 200ml expanded distribution fast and obtained strong instore offtake ? At the same time, instore offtake of 200ml of our regular and UC declined, without distribution lost yet ? Overall, in A cities, we still have rooms to improve distribution of Milk Copyright 20xx ACNielsen XX Cream Development Tracking Copyright 20xx ACNielsen 41 BBamp。 but Not In SH/BJ Volume(TON) Value(000rmb) 020406080100120J F0 2 J F0 3 J F0 2 J F0 3 J F0 2 J F0 3 J F0 2 J F0 3 J F0 2 J F0 34 Months to 04 , 0 0 08 , 0 0 01 2 , 0 0 01 6 , 0 0 0J F0 2 J F0 3 J F0 2 J F0 3 J F0 2 J F0 3 J F0 2 J F0 3 J F0 2 J F0 34 Months to UC Lotion Milk Lotion GZ SH BJ CD A CITY Copyright 20xx ACNielsen 23 Milk Share Contribution To XX Basic Lotion Stagnant in Sales in SH amp。 Value Also Outgrew Volume 02 , 0 0 04 , 0 0 06 , 0 0 08 , 0 0 01 0 , 0 0 01 2 , 0 0 0JF01MA01MJ01JA01SO01ND01JF02MA02MJ02JA02SO02ND02JF0302004006008001 , 0 0 01 ,