【正文】 Marketing Report of HND Grade Unit 2 3 Summary This report mainly introduce the current situation of China’s English language training market, the satisfaction of the Global IELTS Training School’s customers, the service strategies of the training school and the efficiency. 1. Introduction In this report, the researchers mainly analyzed the current situation of the English training market in China, the degree of satisfaction of the customers aim at the service provided by the Global IELTS Training School, the strategies they are carrying out to attract more customers and make more profits and the efficiency of the strategies. According to the report, the managers of the Global IELTS Training School can keep and develop thier advantages and do some corrections on their disadvantages in order to make the corporation operate better. 2. Planning The Service Strategy of Global IELTS Training School In this report, the researchers will choose the Global IELTS Training School as the object of study. In the recent years, with the improvement of the ines in many families, there is an increasing number of students want to study abroad. However, before they go abroad, they must attend a language test such as TOFEL or IELTS, and in order to get a good mark in these tests, many student choose to take part in a training in some language schools. This trend also makes the training schools bee more and more famous, such as the New Oriental Language School and the Global IELTS Training School. So the service of the Global IELTS Training School is worth to be researched. Research Objectives The Types of Product There are a great number of products in the Global IELTS Training School, this is an educate corporation, so their products are the courses aim at different students. In fact, they have many kinds of training class, for example, they have IELTS training classes, TOFEL training classes and many other kinds of foreign language test training classes. As a result, they can meet the need of different kinds of customers. Business with Marketing Report of HND Grade Unit 2 4 The Service of the corporation The researcher will choose the service situation of the Global IELTS Training School as the second objective, and will analysis the current situation of the training school’s service and give some suggestions to make them have a higher quality service. The Quality of the Services The researchers choose the quality of their service as the third objective, and according to analyze the service quality of the training school, telling them the disadvantages of their service, after they do some corrections, their quality of service will be improved. Users of the Report The Managers of the Corporation By reading this report, the managers of the training school can get to know the actual situation of their corporation, understanding what problems his pany has, they can know the operational situation, the financial situation and some other useful information. Based on this report, the managers can do some corrections aim at the disadvantages of the training school and make it has a better development. The Customers of the Corporation As a English training school, the Global IELTS always have a large numbers of customers every year especially in summer or winter holidays. Before they decide to enter this school to study, they must want to know the current situation of this school, for example, they can know the enrollment scale, the characteristics of the classes and the intelligence of the teachers, so this report will be one of the good materials. Reasons For the Topic The service strategy is a series of corporation management and marketing methods that can research the pany’s service, it includes the 7ps which means product, price, promotion, place, process, physical evidence and people. The Global IELTS Training School was established in 1997, after 15 years, this school bees more and more popular, it also has a large number of successful students, they got a high point in the IELTS test and went to popular foreign universities to study. So this topic is worth to research. Business with Marketing Report of HND Grade Unit 2 5 Reasons For the Company The Global IELTS Training School has a history of 15 years since it was built in 1997, these years, it is more and more popular in Wuhan and even in the whole China, and the researcher was also one of their customers, he is familiar with the situation of this training school, so he choose this pany. Information Sources Secondary Information Sources Secondary information means the information which already has been gathered, so they can be used directly. The advantage of secondary information is that it is easier to be collected and it is not expensive. Therefore it is mon to use the secondary information as a base in a research and then pliment it with primary information. (1) Networks In the presentday society, the Inter technology is more and more advanced, as a result, people can get the information they want easily, and the cost is very low. The researches can get to know the basic information from the official work of the Global IELTS Training School. (2) Library Library is another important source of information besides the Inter, and the researchers can find some relevant books more easily. (3) Magazines The cost of magazines is very low, and the information is extensive, a great number of positive information can be found in magazines. Primary Information Sources (1) Questionnaire Questionnaire is a very direct and efficient method to know some information。150 Total 165