【正文】 150 Total 165。500 Business with Marketing Report of HND Grade Unit 2 10 3. Developing The Current Situation of China’s English Training Market The Situation of the Market and Global IELTS’s Position Nowadays, the English training anizations in China can be divided into 4 types: (1) For the purpose of examination: this kind of training class provides the knowledge and skills to students who are ready to take part in some language examinations such as IELTS and TOFEL, they can help the students get a good mark in the exams. This kind of anizations includes the Global IELTS Training School, the Beijing IELTS Training School, the New Oriental Training School and so on. (2) For the purpose of integrated skills: this type of training class can help the students improve their English application ability, so that they can deal with many situations about English more easily. For example, the Wall Street Yingfu and the Webb English Training School are in this type. (3) Professional English training: this kind of training class aims at the people who want to obtain the professional certificates conferred by the government. In general, students can obtain the certificates they want like Interpretation Certificate after they took the class. (4) Remedial training: this kind of class aim at the primary school and middle school students, it can help the students improve their English achievement and get a greater value in their school English examinations. From the classification above, we can know that the Global IELTS Training School belongs to the first type. Here is the Global IELTS Training School’s ine structure in 20xx. Business with Marketing Report of HND Grade Unit 2 11 From the pie chart above, we can see that the ine of teaching center is the main source of the ine of the Global IELTS Training School. Here is the statistical data. (thousand RMB) The educational service (including the teaching center and the courses online) has a percentage of 90% in the total ine of the Global IELTS Training School. In China’s English training market, the Global IELTS Training School owns a oneup position, this anization has branch institutions which undertaking English and professional education training in 66 different cities, 150 English training schools aim at children. Besides, the Global IELTS Training School also provides the service about consulting on the study abroad and teaching materials publishing. In conclusion, the Global IELTS Training School has the following advantages: Firstly, it has very strong brand awareness in China’s educational market。100 Expense of work 165。 this advantage can help them attract more customers so that they can make more profits for themselves. Secondly, it has a nationwide Inter learning center, as a result, it very convenient for students in China if they want to take part in the class provided by the Global IELTS Training School, and the teaching resources on the Inter is very plentiful. Thirdly, its service has very high quality, this is the important guarantee for the training school to retain their current customers and increase new ones. The Analysis of degree of satisfaction questionnaire During the process of the research, the researchers totally give out 50 questionnaires, and withdraw all of them. Now the result of the questionnaire survey will be analyzed. In the questionnaire designed by the researchers, there are 11 questions, 7 of them are choice questions, others are essay questions. First, the researchers will analyze the choice questions. The table below shows the answers from the customers. Business with Marketing Report of HND Grade Unit 2 12 Questionnaires No. Q3 Q4 Q6 Q7 Q8 Q9 Q10 1 B ABCD B B A A A 2 C ACD C B C C C 3 B AD A A B B B 4 B BC C A C D A 5 C ACD B C B C C 6 B AB A C B C A 7 C BCD C B C B B 8 B ACD C B B B B 9 B ABCD B B A B A 10 B ABCD B B A B A 11 B ABCD B B A B A 12 B ABCD B B B B C 13 B ABCD B B C B B 14 B ABCD A A A B C 15 C ABD B A B B C 16 B ABC C B C B A 17 B ABCD B A A C A 18 B ABCD B B C C A 19 B AD B B B C A 20 B AB A A B C B 21 C CD B B B B C 22 C BD C C B B A 23 C ACD B A A B A 24 C AC B A C B B 25 B BD B C C B A 26 C ACD B A A B B 27 B A A B B B C 28 C AD B C C B B 29 C ABCD A C B C C 30 C C B C C C C 31 C A C C B C B 32 D BD C B C B A 33 B ABD B C B B C 34 B BCD A A A B B 35 C A B B B B B 36 B D B C C C C 37 C ACD C B C C C 38 B A C A B B B 39 C AB A A A A B 40 B ABCD C C B B C 41 C B B B B B B Business with Marketing Report of HND Grade Unit 2 13 42 C ABD C A B A B 43 B B B B B B B 44 A AC C C B A B 45 C ABC B A A B A 46 A AB B B A B A 47 C BC B C A B D 48 C CD C B B C C 49 C ABCD C C C B B 50 B B C B B