【正文】
he Topic4 Reasons for the Company5 Information Sources5 The Secondary Information Source5 The Primary Information Source5 Market Research Methods6 Secondary Research6 Primary Research6 Theory Criteria7 Market Mix7 Product Life Cycle7 Market Positioning7 Target Market7 Promotion7 Timescale9 Group Division9 Materials9 3. Developing10 The Current Situation of China’s English Training Market10 The Situation of the Market and the Global IELTS’s Position10 The Analysis of degree of Satisfaction Questionnaires11 The Service Strategy of the Global IELTS Training School23 The Training Items24 The Price Strategy25 The Cooperation Strategy26 The Training Flow of the Global IELTS Training School27 Staff Training Management29 The Site Selection of the Global IELTS Training School31 Teaching Facilities33 The Evaluation of the Strategies37 The Evaluation of the Training Items37 Business with Marketing Report of HND Grade Unit 2 2 The Evaluation of the Price Strategy39 The Evaluation of the Cooperation Strategy40 The Evaluation of the Training Flow40 The Evaluation of the Staff Training Management41 The Evaluation of the Site Selection of the Training School41 The Evaluation of the Facilities42 4. Evaluation43 Evaluation on the Research Objectives43 The Objectives of the Reserch43 The Service of the Training School43 The Service Quality43 Theory43 Evaluation on Developing43 Users43 Research Methods44 Information Sources44 Developing Structure45 Time Budget Resources45 Evaluation on the Weakness and Strength of the Report45 Experiences45 5. Conclusions and Remendations47 6. References48 7. Appendices50 The Introduction of the Global IELTS Training School50 The Annual Report of the Global IELTS Training School51 The Advertisement of the Global IELTS Training School52 The Photos of the Inner Facilities53 Questionnaires55 8. Acknowledgement57 Business with