【正文】 turn to the cost from the price, and build a winwin situation. The core enterprise and suppliers will cooperate closely to solve the problems about cost and technology, and the trust relationship between both sides will be confirmed. Cooperative cost management with dealers It will save transaction costs, avoid transaction risk and investment risk, enhance the efficiency of the repertory management and better serve clients for the manufacturer to select good lower cooperative enterprises and effectively cooperate with them. So the 7 influence of the lower cooperative enterprises on the strategic decision for the core enterprise is more and more important. Cooperative repertory management For long, the repertory managements in various phases of the circulation run in their ways respectively. Manufacture, shopkeeper and merchant respectively have their repertories and make their repertory control strategies, which will inevitably induce the phenomena of “demand expansion”. To share the information about the supply ability and repertory status with dealers can reduce dealers’ worries, and if the manufacturer could help the dealer to make the order before the sales midseason, he will provide better design production ability and arrange production schedule to fulfill the demands of the product. Therefore, for manufacturers and lower enterprises’ benefits, they will consciously adopt the mode of united repertory to realize the alliance of both sides. In the united repertory, the popular mode is CPFR (Collaborative Planning, Forecasting and Replenishment), . the manufacture and deal cooperate to plan, forecast and plement strategies, or utilize the game behaviors each other to reduce the transaction cost in the cooperation (Zhang, 20xx, amp。成本管理 簡介 價(jià)值鏈的產(chǎn)生是企業(yè)追求不同的競爭策略的成果。通過研究別人的優(yōu)勢，為價(jià)值鏈的系統(tǒng)在市場環(huán)境中和企業(yè)間建立合作關(guān)系的內(nèi)部支撐。 美國管理會(huì)計(jì)學(xué)者脛戈文達(dá)拉揚(yáng)（ 1989）同意這個(gè)觀點(diǎn)，并進(jìn)一步發(fā)展了價(jià)值鏈的范圍以波特的價(jià)值鏈理論（ 1985），和他們的價(jià)值鏈的定義為“任何公司的價(jià)值鏈包括全過程的價(jià)值生產(chǎn)活動(dòng)”。同時(shí)，企業(yè)也與其他企業(yè)參與產(chǎn)品設(shè)計(jì)研究，加強(qiáng)彼此合作，降低企業(yè)的成本。提前確認(rèn)供應(yīng)商的好處是允許多個(gè)開發(fā)工程設(shè)計(jì)，可大大提高產(chǎn)品的開發(fā)速度。核心企業(yè)與供應(yīng)商將緊密合作解決技術(shù)和成本的問題，而雙方之間的信任關(guān)系將得到確認(rèn)。聯(lián)合促銷策略，是對傳統(tǒng)的銷售思維的一 種改造。在合作中，企業(yè)會(huì)將部分沒有明顯的同質(zhì)企業(yè)競爭優(yōu)勢，例如，某個(gè)組件的設(shè)計(jì)，研發(fā)的某些技術(shù)和同質(zhì)企業(yè)共享銷售渠道。此外，湯普森（ 1967）認(rèn)為，相互依存，在節(jié)點(diǎn)企業(yè)活動(dòng)的不確定性更強(qiáng)，他們更需要協(xié)調(diào)和管理這 些關(guān)系。對本文的研究做出重要貢獻(xiàn)的個(gè)人和集體，均已在文中以明確方式標(biāo)明。 ... 6 畢業(yè)設(shè)計(jì)（論文）原創(chuàng)性聲明和使用授權(quán)說明 原創(chuàng)性聲明 本人鄭重承諾：所呈交的畢業(yè)設(shè)計(jì)（論文），是我個(gè)人在指導(dǎo)教師的指導(dǎo)下進(jìn)行的研究工作及取得的成果。為了各自的利益最大化，這些企業(yè)將考慮如經(jīng)營協(xié)會(huì)和操作重合同非核心工作的其他企業(yè)的諸多因素，即在價(jià)值體系中均勻的合作應(yīng)尋求利益交叉在利益沖突實(shí)現(xiàn)雙贏的合作，最大限度地打擾效益價(jià)值體系，有效控制成本。此外，聯(lián)合研發(fā)與采購的核心企業(yè)是參與買賣的核心企業(yè)之一表示，由于核心企業(yè)應(yīng)根據(jù)消費(fèi)者的要求，完善的生產(chǎn)和生產(chǎn)設(shè)計(jì)，甚至要求經(jīng)銷商完成設(shè)計(jì)，因此新的合作除了聯(lián)合銷售形成核心企業(yè)與經(jīng)銷商之間。所以以合作企業(yè)為核心的企業(yè)戰(zhàn)略決策的影響越來越重要。確認(rèn)供應(yīng)商提前模式下，供應(yīng)商提供的成分復(fù)雜，不僅要參與產(chǎn)品的研發(fā)過程中盡快回答，但對產(chǎn)品質(zhì)量，生產(chǎn)成本和優(yōu)化為主要原則，并應(yīng)確保及時(shí)提供相應(yīng)的系統(tǒng)和部件。 、成本管理與供應(yīng)商合作 從價(jià) 值鏈的角度看，核心企業(yè)與供應(yīng)商在同一價(jià)值鏈上，他們是戰(zhàn)略合作伙伴。本公司將通過股票活動(dòng)供應(yīng)商價(jià)值鏈內(nèi)部價(jià)值鏈，和售后服務(wù)活動(dòng)由銷售客戶價(jià)值鏈和相關(guān)的，所以整個(gè)價(jià)值鏈形成。隨著經(jīng)濟(jì)全球化的發(fā)展價(jià)值體系的概念也被企業(yè)廣泛熟知。他認(rèn)為，價(jià)值鏈?zhǔn)且幌盗邢嚓P(guān)企業(yè)價(jià)值活動(dòng)的聯(lián)合。D of the core enterprise with purchaser is one representation for the core enterprise to participate in the sale, because the core enterprise should perfect the production and design of the produce according to consumers’ demands, even ask the dealer to plete its design, so the new cooperation except for the united sale forms between the core enterprise and the dealer. United pricing Shopkeepers’ retail pricing will directly influence the profit level of the core 8 enterprise. Because the manufacturer hardly control shopkeeper’s pricing, if the pricing of the core enterprise is lower than the shopkeeper’s anticipated profit, and even the retail pricing can make the core enterprise and the shopkeeper acquire maximum channel profit, shopkeeper also will select the pricing from his own maximum profit. However, because they can not acquire maximal integrated profit in the state of noncooperation and can not make their respective profits maximum, so for the pricing, the core enterprise and the shopkeeper have the cooperative game base, and the objective of the cooperation is to reduce the transaction cost of haggling by united pricing and realize the integration of sales pricing. Cooperative cost management with homogenous enterprises The homogenous enterprises mean the enterprises with same benefit objective in the same industry. Generally, the enterprise will consider the cooperation in certain value phase with homogenous enterprises according to the associated and sharing thoughts in the value chain theory. In the cooperation, the enterprise will relegate the part without obvious advantage to homogenous enterprises to pete it, for example, the design of certain ponents, the Ramp。 Li, 20xx, ). United sales promotion strategy The united sales promotion strategy is a sort of allied strategy between the deal and the core enterprise, . in dealer’s final sales phase, the dealer and manufacturer participate in the sale together according to their respective advantages to enhance consumers’ satisfaction and extend their respective sales profits. The united sales promotion strategy is a sort of renovation for the traditional sales thinking. The basic thought of the united sales promotion strategy is that the core enterprise utilizes its advantage to participate in dealer’s sales activity, for example, the core enterprise sometimes more knows how to put the product to stimulate consumers’ purchase desire. In addition, the united Ramp。為了提高企業(yè)的戰(zhàn)略，美國戰(zhàn)略管理學(xué)者波特（ 1985）首次提出了價(jià)值鏈分析方法。廣義的價(jià)值鏈管理隸屬于波特的價(jià)值體系，波特認(rèn)為價(jià)值體系是由企業(yè)的價(jià)值鏈，供應(yīng)商價(jià)值鏈，渠道價(jià)值鏈，采購價(jià)值鏈和價(jià) 值鏈的操作單元共同構(gòu)成。這個(gè)過程包括從最初的供應(yīng)商的整個(gè)過程，得到成品原料送到用戶。整個(gè)價(jià)值活動(dòng)連接供應(yīng)商，制造商，分銷商，零售商，最終用戶構(gòu)成具有功能強(qiáng)大、齊全的網(wǎng)絡(luò)體系結(jié)構(gòu)模式。一般來說，在初始階段選定的供應(yīng)商應(yīng)不僅參與零件設(shè)計(jì)，但協(xié)助組裝的樣品和電荷的組件提供新產(chǎn)品推后。 經(jīng)銷商合作成本管理 這將節(jié)省交易成本，避免交易風(fēng)險(xiǎn) 和投資風(fēng)險(xiǎn)的發(fā)生，提高在經(jīng)銷商確定下合作企業(yè)的庫存管理和更好的服務(wù)客戶的效率。聯(lián)合促銷策略的基本思想是：核心企業(yè)利用自身優(yōu)勢參與經(jīng)銷商的銷售活動(dòng)，例如，核心企業(yè)有時(shí)更知道如何把產(chǎn)品以刺激消費(fèi)者的購買欲望。 在不同企業(yè)的核心競爭力的同質(zhì) 企業(yè)根之間的合作，與合作企業(yè)分別在某些方面擁有強(qiáng)大的實(shí)力，所以他們有不同的價(jià)值增長點(diǎn)。因此，協(xié)調(diào)價(jià)值鏈中的節(jié)點(diǎn)企業(yè)之間的關(guān)系，相互依存的活動(dòng)和企業(yè)間的資本轉(zhuǎn)換，首先應(yīng)協(xié)調(diào)和管理，以及管理措施與合作關(guān)系（如合并關(guān)系，關(guān)系和相互關(guān)系的系列）在價(jià)值鏈中節(jié)點(diǎn)企業(yè)的活動(dòng)這些公司之間的不確定性。本人完全意識(shí)