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onship between corporate culture and financial performance in a single firm.The Nature of CultureThe concept of corporate culture has bee embedded in management vocabulary and there are many different definitions of the concept, the central notion is that culture relates to core organizational values. In turn, values are things which are important to organizations and underpin decisions and behavior. All organizations have cultures or sets of values which influence the way people behave in a variety of areas, such as treatment of customers, standards of performance,innovation, etc. An increasing number of successful organizations have, at least in part, attributed their success to effective culture management. For example, Starbucks Coffee Company, which has grown from just two retail stores in Seattle (USA) to more than 2500 stores worldwide during the past decade, views culture as a critical factor in the organization’s success (Schultz and Yang, 1997。這一模式,將受到進(jìn)一步的實(shí)證研究支持(福萊姆霍特茲和艾克,2000年)。文化與組織績(jī)效企業(yè)文化影響企業(yè)績(jī)效的基本模式基是基于以下幾個(gè)關(guān)鍵點(diǎn):第一,文化會(huì)影響目標(biāo)的實(shí)現(xiàn)。例如,星巴克咖啡公司,在過(guò)去的十年該公司已經(jīng)從只有西雅圖的兩個(gè)零售店發(fā)展成又有2500家店的跨國(guó)公司,他們將他們的文化視為其成功的關(guān)鍵因素,具體來(lái)說(shuō),該公司的發(fā)展模式是:“我們對(duì)待我們的員工的方式會(huì)影響員工對(duì)待客戶(hù)的方式,反過(guò)來(lái),我們的成功,其中包括財(cái)務(wù)業(yè)績(jī)。不過(guò),這是我們對(duì)這一現(xiàn)象的認(rèn)識(shí)分歧。或明示或暗示,它已被推定,企業(yè)文化會(huì)影響一個(gè)公司的整體財(cái)務(wù)表現(xiàn)。 指導(dǎo)教師評(píng)語(yǔ): 簽名: 2011 年 3 月 1 5日附件1:外文資料翻譯譯文原文來(lái)源:歐洲管理雜志卷,2001年11月19日,第3期,268頁(yè)275頁(yè)。強(qiáng)勢(shì)文化公司39。文化的本質(zhì)企業(yè)文化的概念已經(jīng)融入管理詞匯和思想中。在多領(lǐng)域中的企業(yè)文化影響企業(yè)行為和決策。除了文化和財(cái)務(wù)績(jī)效之間關(guān)系的假設(shè)外,文化也已經(jīng)被視為是實(shí)現(xiàn)組織績(jī)效和成功的重要組成部分(Flamholtz和蘭德?tīng)枺?998年,2000年)。X軸顯示“分區(qū)協(xié)議與企業(yè)文化