銷售如何管理有利潤的客戶關(guān)系英文版(完整版)
【正文】 ferences and benefits ? Sales Promotion – Increase to encourage brand switching Marketing Strategies: Maturity Stage 19 Product LifeCycle Strategies ? Product development ? Introduction ? Growth ? Maturity ? Decline ? Declining sales ? Low cost per customer ? Declining profits ? Laggards are targeted ? Declining petition PLC Stages 20 ? Product – Phase out weak items ? Price – Cut price ? Distribution – Use selective distribution: phase out unprofitable outlets ? Advertising – Reduce to level needed to retain hardcore loyalists ? Sales Promotion – Reduce to minimal level Marketing Strategies: Decline Stage 21 謝 謝 :46:3112:4612::46 12:4612:46::46:31 2023年 3月 27日星期一 12時 46分 31秒 ? 靜夜四無鄰，荒居舊業(yè)貧。 :46:3112:46:31March 27, 2023 ? 1他鄉(xiāng)生白發(fā)，舊國見青山。 :46:3112:46Mar2327Mar23 ? 1世間成事，不求其絕對圓滿，留一份不足，可得無限完美。 , March 27, 2023 ? 閱讀一切好書如同和過去最杰出的人談話。 2023年 3月 27日星期一 12時 46分 31秒 12:46:3127 March 2023 ? 1一個人即使已登上頂峰，也仍要自強不息。 :46:3112:46Mar2327Mar23 ? 1越是無能的人，越喜歡挑剔別人的錯兒。 :46:3112:46:31March 27, 2023 ? 1意志堅強的人能把世界放在手中像泥塊一樣任意揉捏。 。NewProduct Development and Product LifeCycle Strategies Chapter 10 0 Objectives ? Understand how panies find and develop newproduct ideas. ? Learn the steps in the newproduct development process. ? Know the stages of the product life cycle. ? Understand how marketing strategies change during the product’s life cycle. 1 ? $50 billion in profits over 27 years ? Early newprod
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