最新最權(quán)威中國媒體市場分析(完整版)
【正文】 t Nielsen Media Research 133 markets TV/Print CTR 177 markets Media Habits TGICMMS Sinomonitor/BMRB 30 markets CNRS CTR 36 markets *ACNielsen are now known as Nielsen Media Research ** Page 9 About Media Expenditure… Advertising spend experienced a robust growth Total : RMB 139,472 million US$ billion 2023TV74%N e w s .24%M a g .2%Source : Nielsen Media Research Total : RMB 198,646 million US$ 2023Mag.2%TV76%News.22%** 2023 Top Ten Section National 42,954,24235,046,83323,536,88613,259,36210,706,66810,581,4959,247,9238,291,8647,476,6667,155,2690 10,000,000 20,000,000 30,000,000 40,000,000 50,000,000PharmaceuticalsToiletriesRetail ServicesIndustrial/OfficeMiscellaneousReal EstatesFoodstuffBeveragesAutomotivesLeisurePharmaceutical remained the leading spending section in this market Source : Nielsen Media Research RMB (‘000) ** 2023 Top Ten Super Brands RMB (‘000) Source : Nielsen Media Research (National) 2,829,7042,320,2212,195,3002,138,5132,063,8922,038,8111,987,4061,824,7121,739,6801,644,5851,000,000 2,000,000 3,000,000Oil of OlayNaobaijin PharmArcheGai Zhong GaiHuangjindadangPuxue PharmCH MobileAoqiliRejoiceJiuxin20232 PG brands in the top 10, The others are local brands. ** Page 13 About media Scenario by media... City (Local) Province Nation wide Structure of China Mass Media National Provincial Local This structure applies to TV, Newspaper and Radio Media Consumption Habits 8 9 . 17 0 . 62 1 . 74 6 . 85
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