最新最權(quán)威中國媒體市場分析(文件)
【正文】 人江海別，幾度隔山川。Page 1 Media in China MindShare China 2023 Market Size ? Population: billion ? Area: million – 4 Municipal Cities – 23 Provinces – 2 Special Administrative Regions ( Hong Kong, Macao ) – 5 Autonomous zones – 259 cities at prefecture level – 400 cities at county level Media At a Glance 2023 TV 360 Radio 306 Newspaper 2,137 Magazine 9,029 ** Page 4 Media Development Process Moving from unregulated to regulated. Rapid change development in the market place… But, media is still controlled by the Government. Censorship is a must. 2434362725131210815121305101520253035401993 1994 1995 1996 1997 1998 1999 2023 2023 2023 2023 2023( E )( T V ) M e d i aAnnual % Media Inflation Trend Source: China Statistical Yearbook/MindShare Media Merge More Rounded Research Information DATA TYPE SUPPLIER COVERAGE TV Ratings People meter Nielsen Media Research 11 markets Diary based Nielsen Media Research 11 markets People meter CSM 19 markets Diary based CSM 73 markets Provincial Panel (diary) CSM 19 provinces TV spot monitoring Nielsen Media Research 133 markets CTR 177 markets Ad Expenditure TV/Print Nielsen Media Research 133 markets TV/Print CTR 177 markets Media Habits TGICMMS Sinomonitor/BMRB 30 markets CNRS CTR 36 markets *ACNielsen are now known as Nielsen Media Research ** Page 9 About Media Expe
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