【正文】 造成本?建立新項(xiàng)目經(jīng)濟(jì)指標(biāo)測(cè)算模型，通過(guò)對(duì)規(guī)劃指標(biāo)進(jìn)行分析，進(jìn)行項(xiàng)目經(jīng)濟(jì)指標(biāo)測(cè)算。當(dāng) PMO其他成員之間不能達(dá)成共識(shí)、不能實(shí)現(xiàn)相互承諾、資源不能完成相互支持和配置時(shí)，由 PMO最高負(fù)責(zé)人作最后的決定。 8個(gè)項(xiàng)目按期竣工，竣工面積，較06年度上升 70%。 53 項(xiàng)目可研內(nèi)容指引： 目錄 調(diào)查人員聲明 ................................ ................................ ................................ ................................ ... 4 第一部分：項(xiàng)目總論 ................................ ................................ ................................ ....................... 5 項(xiàng)目背景 ................................ ................................ ................................ ............................ 5 項(xiàng)目概況 ................................ ................................ ................................ ............................ 5 項(xiàng)目名稱(chēng) ................................ ................................ ................................ ................ 5 項(xiàng)目建設(shè)單位 概況 ................................ ................................ ................................ 5 項(xiàng)目地塊位置及周邊現(xiàn)狀 ................................ ................................ .................... 5 項(xiàng)目規(guī)劃控制要點(diǎn) ................................ ................................ ................................ 7 項(xiàng)目發(fā)展概況 ................................ ................................ ................................ ........ 7 1. 3 可行性研究報(bào)告編制依據(jù) ................................ ................................ ................................ 7 可行性研究結(jié)論 及建議 ................................ ................................ ................................ .... 8 第二部分：市場(chǎng)研究 ................................ ................................ ................................ ....................... 8 宏觀環(huán)境分析 ................................ ................................ ................................ .................... 8 全國(guó) 房地產(chǎn) 行業(yè)發(fā)展分析 ................................ ................................ ................................ 8 本市房地產(chǎn)市場(chǎng)分析 ................................ ................................ ................................ ........ 8 本市房地產(chǎn)市場(chǎng)現(xiàn)狀 ................................ ................................ ............................ 8 本市房地產(chǎn)市場(chǎng)發(fā)展趨勢(shì) ................................ ................................ .................... 9 2. 4 板塊 市場(chǎng)分析 ................................ ................................ ................................ .................... 9 區(qū)域住宅市場(chǎng)成長(zhǎng)狀況 ................................ ................................ ........................ 9 區(qū)域內(nèi)供應(yīng)產(chǎn)品特征 ................................ ................................ .......................... 10 區(qū)域市場(chǎng)目標(biāo)客層研究 ................................ ................................ ...................... 10 2 .5 項(xiàng)目擬定位方案 ................................ ................................ ................................ .............. 10 可類(lèi)比項(xiàng)目市場(chǎng)調(diào)查 ................................ ................................ .......................... 10 項(xiàng)目 SWOT 分析 ................................ ................................ ................................ .... 11 項(xiàng)目定位方案 ................................ ................................ ................................ ...... 11 第三部分：項(xiàng)目 開(kāi)發(fā)方案 ................................ ................................ ................................ ............. 11 項(xiàng)目地塊特性與價(jià)值分析 ................................ ................................ .............................. 11 規(guī)劃設(shè)計(jì)分析 ................................ ................................ ................................ ................. 12 產(chǎn)品設(shè)計(jì)建議 ................................ ................................ ................................ .................. 13 項(xiàng)目實(shí)施進(jìn)度 ................................ ................................ ................................ .................. 15 營(yíng)銷(xiāo)方案 ................................ ................................ ................................ .......................... 16 機(jī)構(gòu)設(shè)置 ................................ ................................ ................................ .......................... 16 3. 7 合作方式及條件 ................................ ................................ ................................ .............. 17 第四部分： 投資估算與融資方案 ................................ ................................ ................................ . 17 4 .1 投資估算 ................................ ................................ ................................ .......................... 17 投資估算相關(guān)說(shuō)明 ................................ ................................ .............................. 17 分項(xiàng)成本估算 ................................ ................................ ................................ ...... 17 總成本估算 ................................ ................................ ................................ .......... 20 單位成本 ................................ ................................ ................................ .............. 20 銷(xiāo)售收入估算 ................................ ................................ ................................ ...... 20 稅務(wù)分析 ................................ ................................ ................................ .............. 20 4. 1 .7 項(xiàng)目資金預(yù)測(cè) ................................ ................................ ................................ ...... 21 現(xiàn)金流量表 ................................ ................................ ................................ .......... 21 項(xiàng)目可行性研究過(guò)程關(guān)鍵點(diǎn) ? 人員：相關(guān)專(zhuān)業(yè)人員（市場(chǎng)營(yíng)銷(xiāo)、設(shè)計(jì)、成本、財(cái)務(wù)）組成新項(xiàng)目發(fā)展小組，以項(xiàng)目發(fā)展小組的形式開(kāi)展可行性研究工作，提高各專(zhuān)業(yè)協(xié)調(diào)效率； ? 過(guò)程：提前制定可行性研究計(jì)劃； ? 結(jié)果：建立固定的項(xiàng)目可行性報(bào)告模板； 54 項(xiàng)目可研內(nèi)容指引： 4. 2 融資方案 ................................ ................................ ................................ ............................. 22 4. 2 .1 項(xiàng)目融 資主體 ................................ ................................ ................................ ........... 22 4. 2 .2 項(xiàng)目資金來(lái)源 ...........