【正文】 formance性能 – Features特徵 – Flexibility彈性 – Durability耐久性 – Conformance構造 – Serviceability有用性 – Aesthetics美感 – Perceived quality品質知覺 25 Quality Factors Affecting Likelihood of Attack: ? Quality exists when the firm’s goods or services meet or exceed customers’ expectations First mover incentives Size Quality ? Service quality dimensions include – Timeliness及時 – Courtesy殷勤 – Consistency一致 – Convenience方便 – Completeness完整 – Accuracy準確 26 Factors Affecting Likelihood of Response ? Firms study three factors to predict how a petitor is likely to respond to petitive actions – type of petitive action – reputation – market dependence 27 Factors Affecting Likelihood of Response: ? Strategic actions receive strategic responses ? Tactical responses are taken to counter the effects of tactical actions ? Strategic actions elicit fewer total petitive responses ? A petitor likely will respond quickly to a tactical action ? The time needed to implement and assess a strategic action delays petitors’ responses Type of petitive action Type of Competitive Action 28 Reputation Factors Affecting Likelihood of Response: ? An actor is the firm taking an action or response ? Reputation is the positive or negative attribute ascribed by one rival to another based on past petitive behavior ? The firm studies responses that a petitor has taken previously when attacked to predict likely responses Type of petitive action Reputation 29 ?市場領袖較易被模仿 ?高風險的企業(yè)行動較少被模仿 ?價格掠奪者較少被模仿 行動者的名聲 30 Market dependence Factors Affecting Likelihood of Response: ? Market dependence is – the extent to which a firm’s revenues or profits are derived from a particular market ? In general, firms can predict that petitors with high market dependence are likely to respond strongly to attacks threatening their market position(比較富士軟片攻擊美國市場與臺灣市場 ) Type of petitive action Reputation Market Dependence 31 Competition ? Competitive Dynamics – petitive dynamics concerns the ongoing actions and responses taking place among all firms peting within a market for advantageous positions ? Competitive Rivalry – building and sustaining petitive advantages are at the core of petitive rivalry – petitive advantages are the link to an advantageous market position 32 Strategic Conduct is Dynamic ? A firm’s strategic conduct is dynamic in nature ? Actions and responses shape the petitive positions of each firm’s business level strategy Firm B Firm A 33 Firm B Firm A Strategic Conduct is Dynamic ? Actions taken by one firm elicits responses from petitors ? Competitive responses lead to additional actions from the firm that acted originally Actions Response New Actions New Response 34 Competitive Dynamics: ? Slowcycle markets – the firm’s petitive advantages are shielded from imitation for long periods of time – imitation is costly ? Competitive advantages are sustainable in slowcycle market