【正文】
s can build up a global marketing network in the virtual state, so to gain global, unlimited business space. At present, the global Internet users have been close to 400000000, and still growing. According to the forecast, the next 10 years, 1 / 3 of the global international trade will be the network trade form to plete. For Chinese the majority of foreign trade enterprises, it will be a huge cake. The huge market and unlimited business opportunities, to show the realities of the market and potentially lucrative business profits. a new means to obtain a global petitive advantageInformation has bee the most important strategic resource in information era, electronic merce is a means to obtain the best. Use of emerce, enterprises can establish a global mercial marketing system, the implementation of the global strategy, strengthen the global industry cooperation, thus enhancing the global petitiveness. Especially for small business or small industry, can understand the world market demand through electronic merce, cooperation to promote the pany and all over the world, this no doubt to the foreign trade enterprises in a stage play. new business model, so that enterprises operating efficiency and productivity has improved.Electronic merce with a maximum network to customers, distributors, suppliers and employees together, make both sides of supply and demand are the most suitable market information in the appropriate time, thus greatly promoting the supply and demand sides of the economic activity, reducing transaction costs and operating costs, improve the ability of the economic efficiency of enterprises and participate in the world petition. merce is being the future of a new growth point of national economy and the core petitivenessThe leading technology of the electronic merce is the development of information technology, its development will move a number of information industry and information service industry effectively, promote the adjustment of economic structure, so as to promote the economic development. According to the World Bank estimates, in 1996 the global used to upgrade information infrastructure investment amounted to 300000000000 US dollars, the foreseeable future, countries will be to attract capital to construct information infrastructure and intense petition. Based on the above, in recent years, every country will development electronic merce as the petition of national petitiveness. It is significant to understand this trend of China transformation of traditional enterprise and network pany and industry development. spite of the electronic merce in our country foreign trade enterprises in the enormous business opportunities, but also faces great challenges:1, the lack of understanding of electronic merceThe majority of foreign trade enterprises has Internet access, but mainly for the part information query and import and export, the establishment of enterprise web site or the establishment of enterprise Webpage in professional network platform is still a few. On the production, supply, marketing, human, financial, material resources and proportion of ebusiness, network management and the smaller. This has caused many of the web site is submerged in the vast information in the Internet, can not reflect the difference petition of its products.1. safety problems of emerce itselfWith the development of electronic merce, online banking, online contract is used more and more widely, electronic signature, the network has bee an indispensable part of our life. Electronic merce brings convenience to our work and life, there are security risks. Electronic merce must through the Internet, but the Internet does not have the security business needs. A lot of economic information in the Internet transmission, allocation of funds in the mobile Internet, authoritative certification online transactions are required to be no danger of anything going wrong, whether international or domestic, the security of emerce is still worrying.2. electronic merce legal system with the popularity of Interment, through the Interment software theft will bee very easy, intellectual property disputes about software, music, movies and other growing。但我國由于經(jīng)濟實力和技術(shù)等方面的原因,網(wǎng)絡(luò)基礎(chǔ)設(shè)施建設(shè)還比較緩慢和滯后。大量的經(jīng)濟信息在網(wǎng)上傳遞,資金在網(wǎng)上劃撥流動,網(wǎng)上交易的權(quán)威性認證都要求做到萬無一失,無論國際還是國內(nèi),電子商務(wù)的安全性還是令人憂慮。多數(shù)外經(jīng)貿(mào)企業(yè)雖然己經(jīng)上網(wǎng),但主要用于信息查詢和進出口的部分環(huán)節(jié),建立企業(yè)網(wǎng)站或在專業(yè)網(wǎng)絡(luò)平臺建立企業(yè)網(wǎng)頁的仍為數(shù)不多。3電子商務(wù)正在成為未來國家經(jīng)濟新的增長點和核心競爭力據(jù)預(yù)測,未來10年,1/3的全球國際貿(mào)易將以網(wǎng)絡(luò)貿(mào)易的形式來完成。電子商務(wù)已成為進入國際市場的通行證,錯過了電子商務(wù)的發(fā)展機會就等于放棄了未來。同時,物流配送體系的不完善和物流技術(shù)的欠缺,國內(nèi)的電子商務(wù)運營商在自有的物流配送網(wǎng)絡(luò)的建設(shè)上還蜚聲常落后。三.電子商務(wù)在我國外貿(mào)企業(yè)的應(yīng)用發(fā)展中存在的問題周潔(2011)也通過對外部環(huán)境和內(nèi)部環(huán)境的分析指出了國際電子商務(wù)平臺的建設(shè)中存在的問題有電子商務(wù)框架尚未建立。作為推動經(jīng)濟增長重要動力的國際貿(mào)易從建立貿(mào)易關(guān)系到交易結(jié)束整個過程都可以借助電子商務(wù)平臺來實現(xiàn)。江漢大學(xué)文理學(xué)院李靜(2011)提出電子商務(wù)的發(fā)展將對國際貿(mào)易產(chǎn)生深遠的影響,主要體現(xiàn)在以下方面:(1)電予商務(wù)促進國際貿(mào)易方式改變:(2)電子商務(wù)促進國際貿(mào)易營銷模式改變;(3)電子商務(wù)促進國際貿(mào)易管理方式改變;(4)電子商務(wù)促進國際貿(mào)易監(jiān)管方式發(fā)生變化;(5)電子商務(wù)對我國現(xiàn)行稅收產(chǎn)生影響。電子虛擬市場指的是商務(wù)活動中的生產(chǎn)者、中間商和消費者在某種程度上以數(shù)字方式進行交互式商業(yè)活動的市場。它主要是指與計算機以及通信手段有關(guān)的服務(wù)體系。通過國際貿(mào)易這種世界級的經(jīng)濟運行的紐帶達到跨國界資源和生產(chǎn)要素的最優(yōu)配置。徐延利老師作為一名優(yōu)秀的,雖然是第一次帶我們學(xué)校的學(xué)生,但是老師在整個論文選題和論文寫作過程中,對我進行了耐心的指導(dǎo)和幫助,提出嚴格要求,引導(dǎo)我不斷開闊思路,他用具有豐富的學(xué)術(shù)知識認真指導(dǎo)我們的論文,為我答疑解惑,不厭其煩的幫助進行論文的修改和改進,鼓勵我大膽創(chuàng)新,使我在這一段寶貴的時光中,既增長了知識、開闊了視野、鍛煉了心態(tài),又培養(yǎng)了良好的實驗習(xí)慣和科研精神。目前,我國已經(jīng)步入全球貿(mào)易大國的行列,我國外貿(mào)企業(yè)的快速發(fā)展帶來了新的機遇和挑戰(zhàn)。它使國與國、地區(qū)與地區(qū)之間的距離被拉近,逾越了很多傳統(tǒng)的地理和法律等的障礙,加快了信息在全球的傳遞和交流,促進信息化時代的到來。目前最常用的方法有:應(yīng)用數(shù)字證書解決網(wǎng)上交易對象等:電子商務(wù)對我國國際貿(mào)易發(fā)展的影響與對策研究身份認定問題。電子商務(wù)依賴信息技術(shù)的大力應(yīng)用,而信息技術(shù)本身就需要一大批專業(yè)的信息技術(shù)為了我國電子商務(wù)事業(yè)的健康發(fā)展,除了要加快信息技術(shù)發(fā)展,培養(yǎng)出大量的信息技術(shù)人才,還要培養(yǎng)一大批具體電子商務(wù)專業(yè)素質(zhì)的人才。因此,有一部分人或企業(yè)