【正文】 y. new business model, so that enterprises operating efficiency and productivity has improved.Electronic merce with a maximum network to customers, distributors, suppliers and employees together, make both sides of supply and demand are the most suitable market information in the appropriate time, thus greatly promoting the supply and demand sides of the economic activity, reducing transaction costs and operating costs, improve the ability of the economic efficiency of enterprises and participate in the world petition. merce is being the future of a new growth point of national economy and the core petitivenessThe leading technology of the electronic merce is the development of information technology, its development will move a number of information industry and information service industry effectively, promote the adjustment of economic structure, so as to promote the economic development. According to the World Bank estimates, in 1996 the global used to upgrade information infrastructure investment amounted to 300000000000 US dollars, the foreseeable future, countries will be to attract capital to construct information infrastructure and intense petition. Based on the above, in recent years, every country will development electronic merce as the petition of national petitiveness. It is significant to understand this trend of China transformation of traditional enterprise and network pany and industry development. spite of the electronic merce in our country foreign trade enterprises in the enormous business opportunities, but also faces great challenges:1, the lack of understanding of electronic merceThe majority of foreign trade enterprises has Internet access, but mainly for the part information query and import and export, the establishment of enterprise web site or the establishment of enterprise Webpage in professional network platform is still a few. On the production, supply, marketing, human, financial, material resources and proportion of ebusiness, network management and the smaller. This has caused many of the web site is submerged in the vast information in the Internet, can not reflect the difference petition of its products.1. safety problems of emerce itselfWith the development of electronic merce, online banking, online contract is used more and more widely, electronic signature, the network has bee an indispensable part of our life. Electronic merce brings convenience to our work and life, there are security risks. Electronic merce must through the Internet, but the Internet does not have the security business needs. A lot of economic information in the Internet transmission, allocation of funds in the mobile Internet, authoritative certification online transactions are required to be no danger of anything going wrong, whether international or domestic, the security of emerce is still worrying.2． electronic merce legal system with the popularity of Interment, through the Interment software theft will bee very easy, intellectual property disputes about software, music, movies and other growing。電子商務(wù)在給我們的工作生活帶來(lái)便捷的同時(shí)，也存在著安全隱患。 2采用新型商務(wù)模式，使企業(yè)經(jīng)營(yíng)效率和生產(chǎn)率獲得巨大提高電子商務(wù)以一種最大化網(wǎng)絡(luò)方式將顧客、銷售商、供應(yīng)商和雇員聯(lián)系在一起，使供需雙方在最適當(dāng)?shù)臅r(shí)機(jī)得到最適用的市場(chǎng)信息，因而極大地促進(jìn)供需雙方的經(jīng)濟(jì)活動(dòng)，減少交易費(fèi)用和經(jīng)營(yíng)成本，提高企業(yè)經(jīng)濟(jì)效益和參與世界競(jìng)爭(zhēng)的能力。由于各國(guó)習(xí)慣、生活方式、風(fēng)俗及法律等方面不一樣，造成在某些方面形成了沖突。竇雯璐（2011）結(jié)合當(dāng)前國(guó)內(nèi)國(guó)際新的經(jīng)濟(jì)背景，對(duì)電子商務(wù)應(yīng)用干外貿(mào)企業(yè)所出現(xiàn)的一系列新情況、新問(wèn)題作出分析，指出，電子商務(wù)的應(yīng)用大大降低了外貿(mào)企業(yè)成本，有助于提高企業(yè)的外貿(mào)效率，電子商務(wù)的發(fā)展帶來(lái)了國(guó)際市場(chǎng)環(huán)境的新變化，有利于推動(dòng)企業(yè)實(shí)現(xiàn)經(jīng)營(yíng)管理方面的創(chuàng)新。傳統(tǒng)的市場(chǎng)是實(shí)體市場(chǎng)，它的低速度決定了商品交易的市場(chǎng)規(guī)模和范圍的有限性，而在電子商務(wù)這種虛擬化的商品市場(chǎng)中，由于商務(wù)的數(shù)字化帶來(lái)的虛擬特性使信息的傳遞以極高的速度快速流轉(zhuǎn)，在這種環(huán)境下，商務(wù)主體之間的距離被無(wú)限附 件的縮短了，商務(wù)交易的時(shí)間限制和空間限制被突破了，商務(wù)交易的范圍也從有限的區(qū)域性小市場(chǎng)走向全球化的大市場(chǎng)了。1．現(xiàn)代信息技術(shù)服務(wù)。 第1版 2011年9月1日)[18]施內(nèi)德(Gary ) ，EBusiness,China Student Edition,Ninth Edition［M］，機(jī)械工業(yè)出版社，2011年1月1日[19]楊堅(jiān)爭(zhēng), Electronic CommerceA Perspective from China［M］,立信會(huì)計(jì)出版社，2013年1月1日[20]yed Mahbubur Rahman and Mahesh S．Raisinghani， E?merce：Opportunity and Chanllenges［N］，Idea Group Pubishing，2000致 謝致 謝歷時(shí)將一個(gè)多月的時(shí)間終于將這篇學(xué)年論文寫完，在論文的寫作過(guò)程中遇到了無(wú)數(shù)的困難和障礙，都在同學(xué)和老師的幫助下度過(guò)了。為了保證電子商務(wù)的發(fā)展，圍繞電子商務(wù)發(fā)展及相關(guān)的網(wǎng)絡(luò)管理、信息安全、金融結(jié)算、知識(shí)產(chǎn)權(quán)保護(hù)等問(wèn)題，應(yīng)加快現(xiàn)行法律的修改步伐，積極參與國(guó)家標(biāo)準(zhǔn)的制定與合作，積極參與與國(guó)際市場(chǎng)，在對(duì)外交易中制定與國(guó)際法律、法規(guī)接軌的體系,及時(shí)制定、出臺(tái)新的貿(mào)易法規(guī)。（二）促進(jìn)電子商務(wù)在我國(guó)外貿(mào)企業(yè)的發(fā)展對(duì)策擴(kuò)大我國(guó)外貿(mào)企業(yè)電子商務(wù)網(wǎng)站的功能，完善網(wǎng)站系統(tǒng)，把交易磋商、簽訂合同、報(bào)關(guān)、報(bào)檢、保險(xiǎn)、運(yùn)輸、結(jié)匯國(guó)際貿(mào)易整個(gè)過(guò)程制作成完善成熟的系統(tǒng)或者應(yīng)用，利用電子貿(mào)易節(jié)省和國(guó)外貿(mào)易的時(shí)間和價(jià)格成本。電子商務(wù)依賴信息技術(shù)的大力應(yīng)用，而信息技術(shù)本身就需要一大批專業(yè)的信息技術(shù)方面的人才。任何一個(gè)國(guó)家的發(fā)展離不開全球經(jīng)濟(jì)的影響，在電子商務(wù)成為國(guó)際貿(mào)易重要角色的趨勢(shì)下，我們可以意識(shí)到促進(jìn)電子商務(wù)在我國(guó)外貿(mào)企業(yè)的發(fā)展的重要性和必要性。（三）促進(jìn)電子商務(wù)在我國(guó)外貿(mào)企業(yè)發(fā)展的必要性和重要性（資料來(lái)源：作者整理）圖1：我國(guó)外貿(mào)企業(yè)開展電子商務(wù)業(yè)務(wù)的情況% 的外貿(mào)企業(yè)已廣泛開展電子商務(wù)業(yè)務(wù) , % 的企業(yè)初步開始 , % 的企業(yè)已著手開展 ,12% 的企業(yè)已有考慮 , % 的外貿(mào)企業(yè)還沒(méi)有考慮。尤其電子商務(wù)的發(fā)展，在3 二、推動(dòng)我國(guó)對(duì)外貿(mào)易的引擎——電子商務(wù)擴(kuò)大國(guó)際市場(chǎng)地理范圍的同時(shí)，對(duì)國(guó)際貿(mào)易產(chǎn)生了深遠(yuǎn)的影響。(1)B2C是從企業(yè)到終端客戶(個(gè)人/組織消費(fèi)者)的模式,通過(guò)電子信息途徑,把產(chǎn)品和服務(wù)不經(jīng)其它中間渠道直接賣給消費(fèi)者。二是透明度的增強(qiáng)。論文中分析了電子商務(wù)的發(fā)展現(xiàn)狀，對(duì)電子商務(wù)在外貿(mào)企業(yè)中的發(fā)展趨勢(shì)進(jìn)行研究，發(fā)現(xiàn)電子商務(wù)在外貿(mào)企業(yè)中的問(wèn)題，探討積極的對(duì)策措施，促進(jìn)電子商務(wù)在我國(guó)外貿(mào)企業(yè)的發(fā)展，提高我國(guó)外貿(mào)企業(yè)的國(guó)際競(jìng)爭(zhēng)能力，使我國(guó)外貿(mào)企業(yè)在世界貿(mào)易市場(chǎng)的競(jìng)爭(zhēng)中贏得優(yōu)勢(shì)和主動(dòng)，保持快速和健康的發(fā)展。 學(xué)生簽名： 2014年5月30日專業(yè)負(fù)責(zé)人批準(zhǔn)日期2014年3月3日 畢 業(yè) 論 文 任 務(wù) 書院（系）： 經(jīng)濟(jì)管理學(xué)院 專業(yè) 班 級(jí)： 學(xué)生： 學(xué)號(hào)： 一、畢業(yè)論文課題 電子商務(wù)在外貿(mào)企業(yè)中存在的問(wèn)題及對(duì)策 二、畢業(yè)論文工作自 2013 年 3 月3 日起至 2013 年 6 月 8 日止三、畢業(yè)論文進(jìn)行地點(diǎn) 廣東石油化工學(xué)院 四、畢業(yè)論文的內(nèi)容要求 實(shí)習(xí)期間，初步確定畢業(yè)論文選題方向，根據(jù)選題方向收集有關(guān)資料。