廣東電信公話業(yè)務(wù)中crm系統(tǒng)的研究與探索計(jì)算機(jī)工程與設(shè)計(jì)(完整版)
【正文】 r 實(shí)踐 5 結(jié)束語由于CRM應(yīng)用所涉及的領(lǐng)域目前還無法完全界定，在開發(fā)時CRM應(yīng)用往往針對某一特定的領(lǐng)域。我在進(jìn)行數(shù)據(jù)倉庫數(shù)據(jù)挖掘及數(shù)據(jù)生成時均采用了存貯過程，原因在于它在數(shù)據(jù)庫/數(shù)據(jù)倉庫中的預(yù)編譯特性及在數(shù)據(jù)庫訪問時的高效率。4 公話CRM應(yīng)用的基本功能模塊和設(shè)計(jì)原理由于CRM應(yīng)用所涉及的領(lǐng)域目前還無法完全界定，所以在公話分析型CRM系統(tǒng)中，作為原型可包括有客戶抱怨管理、數(shù)據(jù)倉庫數(shù)據(jù)的生成、客戶分析功能模塊。操作型、協(xié)作型CRM應(yīng)用系統(tǒng)都側(cè)重于產(chǎn)品的銷售和營銷的自動化，而公話業(yè)務(wù)中流動的客戶在市場上客戶可以很方便買到200卡和IC卡，所以公話業(yè)務(wù)沒有必要建立一個操作型或協(xié)作型的CRM應(yīng)用系統(tǒng)。 在公話CRM的應(yīng)用中，都應(yīng)將它視為公話的客戶。 關(guān)鍵詞 CRM；公話客戶；功能模塊 The research of Customer Relationship Management in Public Payphone Service in Guangdong Tele Corporation MA Genfeng (Public Payphone Center, Guangdong Tele Corporation, Guangzhou 510635)ABSTRACT: The application of Customer Relationship Management（CRM）by puter information technology is integrated with soft function modules designed for customercentric fields according to marketing, sales, customer service, customer interaction and customer analyse. It is developed for support the application of CRM management notion in scope of enterprise furthest. First I introduce CRM briefly, then I explore
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