奧美-客戶關(guān)系管理全英(完整版)
【正文】 tools ? Data collection tools ? Analytical and data delivery tools ? Data warehouse ? Data archeology ? Depth and breadth of data ? Contact information ? Household information ? Group information ? Customer history ? Promotion history ? Product purchase/usage history ? Transaction rollup ? Customer service history ? Survey and customer response data ? Demographic, psychographics, firmographic and/or credit data ? Customer interaction information amp。 Mather 16 Ogilvy and CRM ? Focused on CRM ? Electronic Data Marketing (EDM) ? M Oglivy amp。 Mather 20 Technology – Strategic key focus ? Currently used technologies ? Content Management System ? Active Server Pages and Web Applications Development ? Light and Medium Backend Database Development ? Future technologies ? Mobile ? CRM ? ASP Model ? Consulting technologies ? Heavy backend database development. ? Full scale transaction based emerce solutions. ? ERP and online supply chain management amp。 Ogilvy amp。 Ogilvy amp。 Mather 21 Key Technologies and skills ? Operating Systems – Linux, Sun Solaris, Windows NT etc… ? Platforms and Web Application Servers – Zope, Domino, Netscape, Apache ? Database – MS SQL, My SQL, Oracle, DB2 ? Programming – Perl, Python, C, Java, Java Script, HTML, DHTML, VBS ? Tools amp。 Mather 17 Ogilvy Interactive China and CRM
教學(xué)課件相關(guān)推薦
鄂ICP備17016276號-1