【正文】 ir own experience to confirm, and ultimately understand the ideas expressed by the designer. American designer Pulos said: people always think that the design has three dimensions: aesthetics, technology and economy, but more important is the fourth dimension: human nature. The concept of human nature has been generalized today, how to make our local culture to reflect? To restore the original information of Chinese characters should be said to be a shortcut. In the process of pursuing the origin of Chinese characters, to understand Chinese culture, which is to improve the designer39。s contemporary design is not as good as Japan? We may have too much emphasis on the form of the aspect, and neglect the content and artistic conception of the design work itself. Japanese to Li fiber slender, simple indifferent as the aesthetic charm, forming a Mononoaware and empty, elegant, mysterious aesthetic idea. Chinese characters by Japanese design into the infinite daydream, and has bee a powerful weapon in their works outside the thinking space of the blank. Yu Yu means to music, and pay attention to the disease. The charm of the Chinese characters as abstract graphics is not like that. Knot theory In the context of world economic integration, how do we use the text to carry out graphic design? Chinese characters are not universal in the world, but the characters themselves represent one or more significance. In the face of the global economic integration process, we will use the Chinese characters directly to the logo is obviously not feasible, so that we can only make our work is corrupt and vulgar. But understanding of Chinese characters meaning and construction method, we put the Chinese character pithy summary of the characteristics of images and the use of graphic design, is not a bad idea. For example, the symbol of China Post, from the middle of the ancient Chinese characters. It means a long spike flags fluttering. Postal markings it gives new meaning. On the one hand, maintain in word of oldfashioned, a symbol of China Postal banner, has been keeping a good image in the public。t we use Chinese characters to convey our culture? This is a thoughtprovoking. One, graphic design and the origin of Chinese characters On the Chinese character origin, has been controversial, but the main argument is: Chinese characters of the creator of the Yellow Emperor historiographer Cangjie. The society is the early stage of dating back four thousand years ago in the patriarchal clan society. Before that the characters are pictographic characters, which can be used for drawing, called text picture. According to ancient records, said Cangjie born to books, but also by the riverside record book, so the poor world, looking up Kuixing won song, see fish finch feather, mountains and palm, while a text. 1 value of Chinese characters Chinese characters are the most charming and artistic symbol in the world! It is a tool for the expression of language, but also an important carrier of culture, it is adapted to the needs of human life, but also enrich and sublimation of people39。其意義指一面有長穗的旌旗隨風飄動。 在漢字的創(chuàng)造過程中，古人很注重 形 與 意 的結合，簡單摹仿不是文字。漢字是表意 文字，象形性是漢字的主要特征之一，漢字是反映自然造型的。如用來招攬顧客的幌子、節(jié)慶與民俗活動中的吉語，吉祥紋樣中的連筆字等。日本許多著名設計師，幾乎都是漢字學的專家，他們在作品中巧妙地將漢字作為抽象畫看待，取得了意想不到的效果。日本人以纖麗纖小、簡約淡泊作為其審美的意趣，形成了 物哀 、 空寂 、 風雅 、 幽玄 等審美理念。 二、更多地發(fā)掘漢字的特征 更準確地運用漢字承載的信息 設計師借平面圖形設計向受眾傳達自身的思維過程與結論，以達到其指導或是勸說的目 的；換言之，受眾也正是通過設計者的作品，與自身經(jīng)驗加以印證，最終了解設計者所希望表達的思想感情。因此可以說，人是用符號來思維的，符號是思維的主體。運用在平面設計中時，先天就是一個非常簡練、非常寫意的抽象藝術形，因此設計師們對漢字的競相引用，也就不足為奇了。因此，漢字不但是中華民族進入文明世紀的曙光，而且是文明得以長傳并繼續(xù)發(fā)展的繼承性工具。他所處的社會是距今四千多年前的父系氏族社會的早期階段。 【關鍵詞】 平面設計 文字 漢字 聯(lián)系 目錄 引言