羅蘭貝格—咨詢(xún)工具箱營(yíng)業(yè)戰(zhàn)略常用分析模型(ppt17)(完整版)
【正文】 e industry operates ?Structure/conduct ?Processes/systems ?Products/services 塑造未來(lái) Invest sufficiently to stay in the game, but avoid premature mitments 見(jiàn)機(jī)行事 Win through speed, agility, and flexibility in recognizing and capturing opportunities 緊跟行業(yè)老大 Decide not to participate in the business going forward 急流勇退 崔氏夢(mèng)工場(chǎng)： 戰(zhàn)略舉措種類(lèi) 種類(lèi) 舉例 “豪賭一吧 Purchase of PCS license in recent auction Staples/Office Depot recent merger activities “絕對(duì)錯(cuò)不了 Generation cost reduction programs at . electric utilities Sales and marketing improvement programs for industrial customers at . electric utilities “期權(quán) Bamp。T (USA) ?Mannesmann (Germany) ?Mitsui (Japan) ?Club Nokia with – Careline – Events – News – Credits – Service 崔氏夢(mèng)工場(chǎng)： 11 機(jī)會(huì) /風(fēng)險(xiǎn) ? 供需將會(huì)如何變化？ ? 產(chǎn)業(yè)鏈將會(huì)如何變化 ? ? 行業(yè)將可能出現(xiàn)什么重大變化 ? ? 競(jìng)爭(zhēng)對(duì)手 ? 貴企業(yè) SWOT 分析 如何抓住機(jī)會(huì) 如何進(jìn)一步發(fā)揮優(yōu)勢(shì) 如何降低風(fēng)險(xiǎn) 如何減少劣勢(shì) 優(yōu)勢(shì) /劣勢(shì) ? 有形資產(chǎn)方面？ ? 無(wú)形資產(chǎn)方面？ 崔氏夢(mèng)工場(chǎng)： 12 能力平臺(tái)分析 實(shí)物資產(chǎn) 位置 /區(qū)域 營(yíng)銷(xiāo)網(wǎng)絡(luò) 品牌 專(zhuān)利 關(guān)系 ? BHP’s lowcost mines ? Telem/media pany with rights radio spectrum ? Avon’s representativ
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