外文翻譯---電子商務(wù)在馬來西亞中小企業(yè)的應(yīng)用-電子商務(wù)(完整版)
【正文】 eady established. Marketing The role of emerce in providing avenue to shift out of the home and onto consumers39。由于它是電子招標(biāo)，是商品和服務(wù)的采購，通過申請，他們能夠獲得大量的世界各地的供應(yīng)商，從而享受更優(yōu)惠的價格，更好的質(zhì)量和更好的交付。由于電子商務(wù)易接受，并且它的實際使用正改變著分配系統(tǒng)的趨勢，因為電子零售商同時也是一個零售商和分銷中心。一般大部分公司使用電子商務(wù)主要是為了提供有關(guān)公司，產(chǎn)品和服務(wù)，以及內(nèi)部和對外溝通的信息。第 一種促進(jìn)電子商務(wù)的應(yīng)用的方法是，通過加快其在當(dāng)?shù)靥幱谧罡叩匚磺沂侨珖?IT 策略的核心的公司的應(yīng)用。這些分組是要么是根據(jù)一個公司員工的數(shù)量所決定，要么是根 據(jù)一年里由業(yè)務(wù)產(chǎn)生的總銷售收入所決定。除此之外，它為交易各方加強合作提供更好的渠道，另外，縮短了產(chǎn)品或服務(wù)的時間。一般來說， B2B 是組織之間形成的批量的電子商務(wù)活動。什么事都可以在客戶便利的條件下電子化地完成。主要參與研究的人群是馬來西亞馬來人的德瓦恩和吉蘭丹州的登記入住人員，一共有 302 個受訪者被選擇參加我們的研究。 關(guān)鍵詞： 電子商務(wù)應(yīng)用 物流 營銷 采購 安全 中小企業(yè) 電子商務(wù) 電子商務(wù)的出現(xiàn)正在根本性地改變商業(yè)進(jìn)行的方式。勞頓和特拉弗形容電子商務(wù)涉及所有時間周期，速度和全球化，可以增強生產(chǎn)力，獲取新顧客和跨機構(gòu)分享知識，通過數(shù)字化實現(xiàn)跨邊界產(chǎn)品和服務(wù)的交易。 在電子市場 中，主要的參與者 ——交易處理程序員，購房者，經(jīng)紀(jì)人和 銷售者分布在不同地點，甚至不知道對方是誰。因此沒有一個有關(guān)定義中小企業(yè)可接受的標(biāo)準(zhǔn)。因此，發(fā)現(xiàn)電子商務(wù)在這些行業(yè)的應(yīng)用是不太理想的。除此之外，市場營銷的作用在一個超媒體，以計算機為中介，且交互性和連接正在取代傳統(tǒng)的談判和溝通模式的環(huán)境下實現(xiàn)了。這種靈活性根據(jù)收到的客戶直接反饋，不僅增加了新的項目，而且更新了信息，但是強大的 24 小時訪問導(dǎo)致增加了世界各地的營業(yè)時間。在任何業(yè)務(wù)中處理任何問題時，這一直是一個主要成本。 digital munication devices by matching messages to consumer preferences and demographics, marketers will be able to better target the right recipient with the right message at the right time. Other than that, marketing functions are now performed under a hypermediaputermediatedenvironment where interactivity and connectivity are replacing the traditional mode of negotiation and munication. A successful emerce business must be globally aware, systemoriented and customer sensitive. Companies can use the direct access to consumers to collect information that will help them better develop products to meet the consumers need through customizations or create new niche products. In general most firms used emerce primarily to provide information about pany, its product and services, and for both internal and external munication. In addition online consumer can easily gain access to graphics, sound, and even movies, thus enabling real time transaction interactivity at a selected convenience time. This is a good opportunities to SMEs to market their product internationally since the information can be widely spread all over the world. As indicated by O’ Brien, as most of the business activities involved with buying and selling, marketing of product and services over puter work, emerce therefore changing the shape of petition, the speed of action, and the streamlining of interactions and payments from customers to panies and from panies to suppliers. Another interesting features concerning marketing in emerce is the attractiveness of its flexibility as pared to the traditional approach. This flexibility not only add to new items and update info based on the direct feedback received from customers, but the powerful 24 hour accessibility resulted with increase business hours across the world. Logistics and Procurement Logistics is very much related to the movement of goods or services within the respective parties to the transaction. When retailers or SMEs apply emerce, they indirectly remove the need for intermediary distribution channels and extend the distribution coverage across the globe. As e merce bee accepted and practically used it is changing the trend in distribution systems because the eretailers are at the same time a retailer an
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