外文翻譯---電子商務(wù)在馬來西亞中小企業(yè)的應(yīng)用-電子商務(wù)-閱讀頁
2025-06-06 09:04本頁面
【正文】 today’s challenging environment, it is imperative that SMEs be petitive and resilient. Towards this end, SMEs need to continuously strengthen their capacity and capability to produce high quality products and services at petitive prices. Previous studies conducted among Malaysian Bumiputera SMEs indicated that they were weak in product, promotion, and distribution innovation which therefore reflecting the poor performance of the SMEs. Previous literatures used to define SMEs from different perspectives such as defining based on number of employees, paidup capital, sectors of operations, and also the intensity of investment incurred. As such there is no one acceptable standard about defining SMEs. However, there are a few measurements that they may take into consideration such as its categories, sales turnover and number of employees. In Malaysia, the most widely adopted definition usually those as been defined by SMIDEC (Small and Medium Development Corporation) and BNM (Bank Negara Malaysia) whereby SMEs can be grouped into three categories: Micro, Small, or Medium. These groupings are decided based on either the numbers of people a business employs or on the total sales revenue generated by a business in a year. In summary, detailed definitions of SMEs by size are: The Application of ECommerce Table 1: Characteristics of Small and Medium Industry Sector Category Definition 銷售額（馬幣） 雇員人數(shù) Manufacturing Micro Small Medium Less than 250,000 250,000–less than 10mil 10,000,000–25,mil 5 550 51150 Services Micro Small Medium Less than 200,000 200,000–less than 1mil Medium 1mil–5mil 5 519 2050 Sources:SMIDEC(2020) SMEs are major employers in the labor market. According to BNM (2020), they provided greater flexibility in employment terms whereby %of total SME workers were hired on a fulltime basis. Further literatures discovered that majority of the SMEs in Malaysia prefer to be involved in retailing, agriculture, restaurants, canteen and cafeteria, handicrafts, tailoring, smallscale manufacturing, beauty saloon, direct selling, and doortodoor business. This type of businesses largely to be lesscapital intensive and requires personal munication with the customers. As such,the application of emerce therefore found to be less desirable. The application of Emerce in Malaysia even though is encouraging, but it is still at its infant stage. Reviewing on the finding by Abu Bakar and Rohaizat(2020), most of the Malaysian SMEs are still left behind in terms of using inter in their business transaction. One way to promote the application is by speeding the usage among the local MSC status panies which act as the centerpiece of the national IT strategy. Despite of the promotion most of the MSC status panies found to be using the inter for conservative task such as for munication and information gathering study on the SMEs in Perak indicated the low usage of the application in most business sectors. Similar trend prevailed even for those who had been in operation with the novice status or already established. Marketing The role of emerce in providing avenue to shift out of the home and onto consumers39
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