【正文】 rcle of business and theory. It has so many advantages as reducing production costs, increasing customers’degree of satisfaction and enhancing petitive ability of panies, which are of great significance to our business practices. This article discusses the meaning, role of reverse logistics and its development situation in foreign countries. Starting from analyzing the process and characteristics of reverse logistics under Ebusiness environment, the paper makes a detailed analysis on the Ebusiness model of reverse logistics and then puts forward three forms supporting the reverse logistics and suggestions to implement the reverse logistics. By using reverse logistics, enterprises can achieve the goals of sustainable development and help them to pete in their industries, especially when confronting intense petition and low profit margins. So it is urgent for enterprises to implement reverse logistics. Keywords reverse logistics,Ebusiness Environment,model 1. Introduction According to the definition of council of logistics management (CLM), reverse logistics is a process in which a manufacturer systematically accepts previously shipped products or parts from the point for consumption for possible recycling, remanufacturing, or disposal. It has received a great deal of attention from operations managers and pany executives. It includes several key links, such as: recovery, check and process, partitions and reprocessing and discarding policy. The issues have been investigated by many researchers. Increasingly, stringent environmental and packaging regulations are forcing panies to bee more accountable for final products, long after they sell the recent years, the development of reverse logistics is quite rapid, especially in the developed countries. America, Japan and other developed countries in Europe have gone far ahead of China in reverse logistics practice. The reverse logistics management in China is still under the poor conditions. At the end of last century in America, reverse logistics raised high attention of American logistics experts. According to a survey, all the logistics costs accounted for percent of American economic quantity. Reverse logistics cost is about 4 percent of all logistics. In America, over thirty percent enterprises pay attention to the disposal of their products. Implementation of reverse logistics is of great importance, especially in the automobile firms, electronics manufacturing industry, publishing industry and catalogue sales. It is estimated by automobile ponents and parts remanufacturing association that raw materials saved through remanufacturing could fill 155,000 wagons, which is equivalent to 1100 miles train. Therefore, economic benefit is quite considerable. Recently, many word famous IT enterprises have regarded reverse logistics strategy as the primary means of petition advantage. For instance, Sun Microsystems possesses an international center of ponents and parts retrofitting, which renews parts from Asia or Latin America and reaches the latest design。 then reacquire reproduction equipment after some time. Strict time limits and quality assurance in production are important factors. To the problem, Ebusiness has played a significant role. . Complete solution schemes for RL This model constructs a pletely new business activity and operation model. For this reason, the model is less mon. Complete solution schemes for reverse logistics are particular industrial organization and operate the prehensive reverse logistics activities. Under this model, customers have two choices: they describe the features of recovery and engage in logistics activities on the base of quote and agreed price。 however the development of reverse logistics in China is slow. This or that questions appear while carrying out reverse logistics. The following is the corresponding countermeasures. . Every enterprise should construct reverse logistics system within the whole supply chain Reverse logistics is a fairly new concept in logistics and supplychain management. With the products updating rapidly and product lifecycle incessant short, rev