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【正文】 osoft and Dreamworks SKG Supplier Value Chain Buyer Value Chain Complementary Strategic Alliances Types of BusinessLevel Strategic Alliances Horizontal Alliance Example: OPEC petroleum cartel Example: Legend Group has agreement with Toshiba Notebook for exclusive sales in China Example: ATT acquires Teleport, a provider of telemunications services to business customers Types of BusinessLevel Strategic Alliances Avoiding petition by using tacit(默許 ) collusion(勾結(jié) ) such as price fixing Competition Reduction Strategies Firms join forces to respond to a strategic action of another petitor Competition Response Strategies Alliances can be used to hedge against risk and uncertainty Uncertainty Reduction Strategies Types of CorporateLevel Strategic Alliances Example: Samsung Group joins with Nissan to build new autos Example: McDonald’s Example: Sony shares development with many small firms Allows a firm to expand into a new product or market area with an acquisition Diversifying Alliances Create economies of scope between two or more firms, creati
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