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【正文】 ance conflict ? Approachapproach conflict ? Avoidanceavoidance conflict ? Resolving motivational conflicts requires prioritizing needsMaslow’s Hierarchy of Needs 03/27 7 CH5 Motivation Maslow’s Hierarchy of Needs 03/27 8 CH5 Motivation Motivational Intensity ?Motivational intensity: how strongly consumers are motivated to satisfy a particular need ?Depends on need’s importance ?Involvement ?Perceived Risk 03/27 9 CH5 Motivation Motivation and Felt Involvement ?Involvement: degree to which an object or behavior is personally relevant ?Enduring ?C
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