【市場(chǎng)營銷英文版】06consumeranalysis-文庫吧在線文庫
【正文】 ntrospective method 2. Retrospective method 3. Prospective method 4. Prescriptive method Consumer Behavior Introspective method: think about how they themselves would act Retrospective method: interview a small number of recent buyers, asking them to recall the events leading to the purchase Prospective method: locate consumers who plan to buy the product and ask them to think out loud about going through the buying process Prescriptive method: ask consumers to describe the ideal way to buy the product Consumer Behavior The Consumer Adoption Process: Adoption is an individual’s decision to bee a regular user of the product o
教學(xué)課件相關(guān)推薦
鄂ICP備17016276號(hào)-1