一筆零售業(yè)務(wù)分析(存儲版)
【正文】 t this business? 關(guān)于這筆生意 WSSI告訴我們什么 ? Month 1: Sales, markdown spend stock levels poor 第一個月 :銷售 ,降價花費和庫存等級 ? Bad start to season, implying lack of new stock and reliance on sale offers for turnover 這是不好的開頭 ,暗示著缺少新的庫存和銷售 周轉(zhuǎn)資金 Sales % Plan % Year Mkdn % Plan % Year Stock % Plan % Year Month 1 251 9% 10% 66 288% 48% 2023 6% 26% 21 Copyright: James Clark and Prentice Day Key measures WSSI example 關(guān)鍵解決方法 —WSSI實例 ? What is WSSI telling us about this business? 關(guān)于這筆生意 WSSI告訴我們什么 ? ? Month 2: Stock position improving, sales and markdown poor 第 2個月 :庫存位置增加 ,銷售和降價慘淡 ? Stock now flowing in, but impact on sales line small 庫存流入 ,但對銷售影響不大 Sales % Plan % Year Mkdn % Plan % Year Stock % Plan % Year Month 2 261 12% 7% 73 250% 0% 2482 5% 19% 22 Copyright: James Clark and Prentice Day Key measures WSSI example 關(guān)鍵解決方法 —WSSI實例 ? What is WSSI telling us about this business? 關(guān)于這筆生意 WSSI告訴我們什么 ? ? Month 3: Sales grow on the year, markdown stock controlled 第 3個月 :這年的銷售增長 ,降價和庫存控制 ? New stock seems to have established itself and is now selling 新的庫存看起來已經(jīng)形成并在銷售 Sales % Plan % Year Mkdn % Plan % Year Stock % Plan % Year Month 3 478 6% 13% 251 17% 3% 2153 3% 17% 23 Copyright: James Clark and Prentice Day Key measures WSSI example 關(guān)鍵解決方法 —WSSI實例 ? What is WSSI telling us about this business? 關(guān)于這筆生意 WSSI告訴我們什么 ? ? Month 4: Sales growth is slowing, stocks are building 第 4個月 :銷售增長緩慢 ,庫存出現(xiàn) ? Range rejection starting to show through 開始有拒絕的現(xiàn)象 Sales % Plan % Year Mkdn % Plan % Year Stock % Plan % Year Month 4 424 4% 7% 10 7% 24% 2081 10% 7% 24 Copyright: James Clark and Prentice Day Key measures WSSI example 關(guān)鍵解決方法 —WSSI實例 ? What is WSSI telling us about this business? 關(guān)于這筆生意 WSSI告訴我們什么 ? ? Month 5: Month 4 trend worsens. 第五個月 :比第 4個月更糟 ? Problems beginning to grow. Markdown money available to spend 問題開始增多 ,降價費用開始需要 Sales % Plan % Year Mkdn % Plan % Year Stock % Plan % Year Month 5 516 8% 2% 11 6% 12% 1680 13 2% 25 Copyright: James Clark and Prentice Day Key measures WSSI example 關(guān)鍵解決方法 —WSSI實例 ? What is WSSI telling us about this business? 關(guān)于這筆生意 WSSI告訴我們什么 ? ? Month 6: Sales and stock under control 第 6個月 :銷售和庫存 ? Heavy markdown spend used to recover position 大量的降價花費用來填補(bǔ)空缺 Sales % Plan % Year Mkdn % Plan % Year Stock % Plan % Year Month 6 422 0% 15% 425 2
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