【正文】 .................三、商業(yè)價值 ................................................................................................................互聯(lián)網需求層次分析 ....................................................................................................................用戶購買行為分析 ........................................................................................................................網絡購物存在的問題 ....................................................................................................................易易價值分析 ................................................................................................................................四、市場需求 ................................................................................................................第四章 市場分析 ........................................................................................一、市場及其發(fā)展介紹 ................................................................................................易易電子商務有限公司商業(yè)計劃書互聯(lián)網發(fā)展趨勢 ............................................................................................................................電 子商務的發(fā)展 ............................................................................................................................電 子商務的發(fā)展 ............................................................................................................................C2C、B2C 與 B2B 的發(fā)展 .............................................................................................................二、電子商務發(fā)展的瓶頸和障礙 ................................................................................三、我們對于電子商務的理解 ....................................................................................通路革命的必然 ............................................................................................................................校園社交網絡的分析 ....................................................................................................................我們的新型電子商務思路 ............................................................................................................四、目標市場 ................................................................................................................目標用戶群分析 ............................................................................................................................產 品優(yōu)勢分析 ................................................................................................................................五、目標用戶群定位 ....................................................................................................尋 求物美價廉商品的人群 ............................................................................................................尋 求購物經歷交流的人群 ............................................................................................................尋 求個人信息管理和擴充的人群（未來可能提供的服 務） ........................................................六、銷售戰(zhàn)略 ................................................................................................................校園社交網絡特有的模式 ............................................................................................................特定的推廣戰(zhàn)略 ............................................................................................................................第五章 競爭與風險分析 ............................................................................一、競爭描述 ................................................................................................................互聯(lián)網門戶競爭分析 ....................................................................................................................專業(yè)購物網站競爭分析 ................................................................................................................二、競爭戰(zhàn)略/市場進入障礙 .......................................................................................競 爭戰(zhàn)略 ........................................................................................................................................進 入細分市場的主要障礙 ............................................................................................................競 爭對手的模仿障礙 ....................................................................................................................三、風險分析 ................................................................................................................SWOT 分析 ....................................................................................................................................風險 分析 ........................................................................................................................................第六章 運營、市場及銷售 .........................................................................一、運營策略和計劃 ....................................................................................................“分步走”的經營策略 ........................................................................................................................各運營職能配置 ............................................................................................................................硬件以及技術支持 ........................................................................................................................加 強企業(yè)文化建設和項目管理 ....................................................................................................二、營銷和推廣策略 ....................................................................................................虛 擬推廣 ........................................................................................................................................現(xiàn)實推廣 ........................................................................................................................................用 戶口碑傳播方式 ........................................................................................................................三、分