【正文】 to attack this market very aggressively through the use of:1. A pool of 10 telemarketers.2. Housetohouse visits to neighbors of present clients.3. Advertisements in upscale magazines.4. Radio advertisements on weekends.5. Sales calls on real estate management panies.As we are offering a unique service, informing the public of our capabilities is of utmost importance.Growth StrategyProduct
After having successfully introduced the plex widget into the American market, our expansion will be in two separate areas: increasing sales in the USA and entering various foreign markets.After we have reached our first year sales goals, we intend to offer our sales reps the opportunity to sell our products exclusively by joining our pany. We expect that a small percentage will desire to remain independent and these will have to be replaced with our own sales force. We intend to develop further sales reps from within by hiring and training them in our own sales methods. We will increase national advertising and begin targeting smaller accounts and specialty outlets. Additionally, we will conduct in house seminars for various OEM’s demonstrating how the inclusion of plex widgetry into their own products will increase the value of their products.ServiceAfter having successfully pleted this entry phase into this market in the geographical are we have chosen, we will then expand our market by doing the following:1. Expand telemarketing pool to 20.2. Increase number of direct sales reps.3. Expand into neighboring cities.Market Size and ShareThe American market for [product/service] is estimated at $8 Billion annual sales based on data furnished by XYZ Survey. We estimate that we can achieve XX% market share within XX years.Marketing data for other markets is in the process of collection.Other MarketsUse the same format for additional markets.Targeting New MarketsTo continue our growth, we will be using the following methods to expand our markets and to increase our new areas of doing business:167。B, etc.)167。 DevelopmentSAMPLE:We have already spent a considerable amount of time in researching and developing our plex widgets. We have a very simple laboratory equipped with the basic research equipment we need. We have thus far been able to discover lighter materials and several cost cutting manufacturing methods. The largest achievement to date is the discovery of a water based lubricant that does not disintegrate in rainstorms. We have called this lubricant “H2OcusPocus”.Presently our research is being supervised by our Technical Director, John Q. Public. He will continue in this capacity. Having been the researcher involved with all our activities to this point, he is well qualified to continue our research efforts.Our next research project will center around using this new lubricant in our manufacturing processes and testing of a new material that has e to our attention.To this point, our research has paid for itself as we have been keying on bringing this new product to market. However, now that we are being more experimental in our research efforts such a continued success ratio can not be maintained.We have been investigating several potential government (both state and federal) funding sources. Our present program of joint research with the local university has b=proven very beneficial.Historical Financial DataSee “Attachments”[This discussion should include all facts pertaining to your financial statements.]SAMPLE:Ine Statement[Discuss both positive and negative aspects of your ine statements. This is no time for trying to hide the facts.]Balance Sheet[Discuss both positive and negative aspects of your balance sheets. This is no time for trying to hide the facts.]Asset Worksheet[Discuss both positive and negative aspects of your assets. This is no time for trying to hide the facts.]Ratio AnalysisFinancial ratios are included for your convenience.Financial StandardsWe have also included financial standards as piled by Dun amp。 State Government trade leads167。 increase advertising expenditures167。 Machinery Slowly approaching obsolescence unless replaced within six months.167。 Saves them time and money167。 Offers the lowest price on the market167。BUSINESS PLAN TEMPLATEBUSINESS PLAN[My Company]123 Main StreetAnytown, USA 100001234567[Your Name][DATE]TABLE OF CONTENTSExecutive Summary 1Management 2[Company] History 6[Product/Service] Description 8Objectives 10Competitors 11Competitive Advantages 12Innovation 14Pricing 15Specific Markets 16Growth Strategy 17Market Size and Share 18Targeting New Markets 19Location 20Manufacturing Plan 21Research amp。 This business plan has been drawn up.[Now link the past to the future why a former pany will lead into this one or how your present pany and history will lead into any future plans. A short paragraph should suffice.] We are now able to adequately address the markets we have targeted. We have adjusted our staff, redirected our advertising and sales force, and have added the products necessary to meet the needs and expectations of our customers.[Product/Service] Description[My Company] intends to offer [product/service]. This [product/service] offers our customers the best possible solution as it:Product167。 Is strengthened by a team with bined experience of XX years.167。 Dedication If it’s sunny, they’re on the golf course or ski slope.167。 increase customer service167。 . Government trade leads167。M Machines $XXX Service Contract $XXXResearch amp。 Market surveys167。 Customer contact find out their needs167。 increase advertisi