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希望英語(yǔ)第三冊(cè)期末試卷(存儲(chǔ)版)

  

【正文】 ntence, a shortterm imprisonment. A. 雖然進(jìn)行了指控,法庭還是對(duì)他從輕判處,不需要監(jiān)禁。52. Many selfdefeating coping strategies can be considered attempts to cope with anxiety. A. 許多攻擊性的處理策略可以被認(rèn)為是應(yīng)付焦慮的種種嘗試。50. The fact is that most successful men are not interested in acquiring a peer as a partner. A. 事實(shí)是,大多數(shù)成功男人對(duì)找一位成就相當(dāng)?shù)陌閭H并不感興趣。48. Virtually nothing is known about this person other than physical appearance. A. 實(shí)際上,除了對(duì)方的外表之外,(她)對(duì)此人一無(wú)所知。 and a need to continue a relationship with your pany.Play to Your Strengths Companies may panic when threatened by a Web petitor. They may react by thinking they should pete by emulating(仿效) what the Web pany is doing. But that plays into the Web pany’s hands. Don’t copy your web petitor. Compete on your terms. Develop a Web strategy that fits your business. Take what makes your business strong and unique and extend it to the Web.Strengthen Your Connection with Customers The Web is supposed to enable panies to do onetoone marketing with customers. But small panies have been able to do that all along. Get to know what your customers want, and offer them personalized service.Specialized Web petitors are going after the broadest audience possible. You can beat them by catering to a specialty niche(缺口,商機(jī)) or particular interest group. If you’re a travel agent for example, try specializing in packages for groups, such as senior citizens or singles, or offer trips to exotic(奇異的) locales, or cater to traveler seeking adventure.Use the Internet Even if your customers are local, you should have a Web site that tells people about your pany and lets customers order products or schedule services. Send customers telling them what’s new at your store. The Internet can help a local pany offer things that an online petitor can’t: a human touch.Following these tips won’t guarantee a small firm that it can pete successfully against a Web petitor, though. Your business may have a solid local following and a reputation for service and expertise, but you will find that it’s tough to pete with Web retailers who can entice(吸引) customers with lower prices, better selection, and 24hour availability.41. What is the passage mainly about? A. How to start a small business. B. Tips for a small pany to pete with webbased panies. C. The advantages of Webbased panies. D. Business and Internet.42. In the phrase “ongoing service and support” the word “ongoing” means ______. A. timely B. on the spot C. continuous D. excellent43. Which of the following should a small pany owner avoid? A. Providing the customer with more firsthand expertise on products or services. B. Making the customer feel it a pleasant experience to do business with you. C. Copying what the Web pany is doing. D. Developing a Web strategy that fits your own business.44. What does a Webbased firm lack? A. Onetoone marketing with customers. B. Availability of roundtheclock service. C. The broadest customers. D. A human touch.45. Which of the following statement is NOT true? A. In order to pete successfully with Web panies, small pany owners should add more value to their products or services. B. A small local pany should also make full use of the Internet. C. It is advisable for small panies to specialize in some business fields and offer personalized services to their customers. D. Small panies can easily beat Web panies if they follow the tips described in the passage.IV. Translation (English → Chinese) (1’10=10’)Directions: Each of the sentences is followed by 4 choices of suggested translations marked A,B,C and D.Make the best choice.46. American music is the story of the country, a reflection of a nation alive with change, filled with curiosity, and led by hope and excitement. A. 美國(guó)音樂(lè)就是這個(gè)國(guó)家的故事,反映出這個(gè)國(guó)家活躍變化,充滿好奇心,并被希望 和激情包圍。t talk over their heads, and don39。ll _______ penniless if she carries on spending like that.A. live up B. end up C. make up D. turn up24. The disease was discovered in an early _______.A. pattern B. phase C. phrase D. form25. The pany39。…………………………………………裝………………………………………………訂…………………………………………線……………………………班級(jí) 學(xué)號(hào) 姓名
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