【正文】 企業(yè)戰(zhàn)略的一部分。這還像體育一樣，不僅需要謀劃比賽，而且需要謀劃發(fā)展。在競爭中發(fā)展，在發(fā)展中競爭，這是先進(jìn)企業(yè)的成功之道。 別認(rèn)為企業(yè)發(fā)展不需要謀略。波特教授的競爭戰(zhàn)略理論，企業(yè)的利潤將取決于：同行業(yè)之間的競爭，行業(yè)與替代行業(yè)的競爭，供應(yīng)方與客戶的討價(jià)還價(jià)以及潛在競爭者共同作用的結(jié)果。如果別具一格戰(zhàn)略可以實(shí)現(xiàn)，它就成為在行業(yè)中贏得超常收益的可行戰(zhàn)略，因?yàn)樗芙⑵饘Ω段宸N競爭作用力的防御地位，利用客戶對品牌的忠誠而處于競爭優(yōu)勢。你就主動，你就是勝利者。如何在競爭中求發(fā)展，是每個(gè)企業(yè)都在思考的課題。 發(fā)展戰(zhàn)略與競爭戰(zhàn)略的要素也不一樣。部隊(duì)沒有只打仗不訓(xùn)練的，也沒有只訓(xùn)練不打仗的。 企業(yè)不僅需要競爭戰(zhàn)略，也需要發(fā)展戰(zhàn)略。s petitiveness ? strategic theory, corporate profits will depend on: the petition among the same trade, industry and alternative industry petition, supplyside of the bargain with customers and potential petitors, the result of the mon. Competitive Strategy is an enterprise value in the same petition on the offensive or defensive behavior. Popular strategy is to price, we reach the other side, and it also undermines their own to form a negative effect, to enter a vicious circle. Competitive Strategy for the right: 1, the overall cost leadership strategy 2, differences in strategy, also known as a unique strategy 3, also known as decentralization strategy focused strategy, objectives, gathering strategy, specific strategy The first strategy is the greatest efforts to reduce costs, lower modity prices through the cost to maintain the petitive edge. To achieve cost leadership, it is necessary in the management of strict cost control, as far as possible the implementation of cost reduction targets in the human head, the status of the pany in a lowcost access to higher than industry average profits. To pete with rivals, due to your lowcost rivals have not profitable, you can also profit. You take the initiative, you are the winner. The second strategy is to provide unique products or services, or functions, or the new style, or more beautiful. Can be achieved if the unique strategy, it bees extraordinary gain in the industry earnings of a viable strategy, because it set up to deal with the five petitive forces of the defense position, the use of customer and brand loyalty in a petitive advantage. Finally, a particular strategy is the main customer base, a product of a series of subsection or a certain regional markets. Provided that: the pany can be more efficient, more effective strategy for a narrow target services to more than in a broader range of petitors, we can see that the strategy to win more than the industry average ine potential.英文文獻(xiàn)翻譯企業(yè)戰(zhàn)略是一個(gè)戰(zhàn)略體系。[15]Antoine C. El Hoary，Andreas Savvies．Openness in services trade and economic growth [J] ．Economics Letters，2006，（92）：277～283。[9]Barney. Looking Inside for petitive Advantage[J] . Arcademy of Management Executive, 1995,9(4):49~61。[2] 馮蔚東, 陳劍. 虛擬企業(yè)中核心能力的定性與定量識別[J].系統(tǒng)工程理論與實(shí)踐, 2000, ( 5)：2~9。21世紀(jì)的物業(yè)管理，將更加注重人與自然的和諧統(tǒng)一。倡導(dǎo)以關(guān)心體驗(yàn)主體需求為核心的服務(wù)理念,上至總經(jīng)理下至一線服務(wù)主體，都要以充分了解體驗(yàn)主體需求為己任，以為體驗(yàn)主體創(chuàng)造驚喜的體驗(yàn)經(jīng)歷為目標(biāo)，以為體驗(yàn)主體解決消費(fèi)中的困難和問題為人生快樂之事，從服務(wù)于他人的成就獲得企業(yè)給予的獎勵和榮譽(yù)以及提供以服務(wù)體驗(yàn)主體需求為基礎(chǔ)的技術(shù)支撐。 行業(yè)增長程度當(dāng)一個(gè)市場正在成長的時(shí)候，企業(yè)會盡量將資源用在有效地滿足不斷擴(kuò)充的顧客群的需要上。如果某企業(yè)受到挑戰(zhàn)，或者有一個(gè)顯著的改善地位的機(jī)會，本行業(yè)內(nèi)激烈的競爭行為是不可避免的。再加上我國收入分配的特點(diǎn)上，我國財(cái)富分配貧富懸殊，并且財(cái)富集中在少數(shù)人的手中，物業(yè)管理企業(yè)看重的是這些人的需求。即使新的行業(yè)很有吸引力，企業(yè)也有可能沒有足夠的資本進(jìn)入新的市場，尋求合適的市場機(jī)會。對于大多數(shù)的中國物業(yè)管理企業(yè)來說，面臨十分嚴(yán)重的生存危機(jī)?，F(xiàn)有物業(yè)管理企業(yè)之間的競爭常常表現(xiàn)在物業(yè)服務(wù)價(jià)格、廣告、服務(wù)介紹、服務(wù)質(zhì)量等方面，其競爭強(qiáng)度與許多因素有關(guān)。這五個(gè)方面主要為新注冊的物業(yè)管理企業(yè)影響，業(yè)主方的力量，同行業(yè)現(xiàn)有物業(yè)管理企業(yè)的力量，物業(yè)管理市場內(nèi)競爭的激烈程度，專業(yè)管理企業(yè)的力量。2 中國物業(yè)管理企業(yè)競爭力五力模型的建立 中國物業(yè)管理企業(yè)競爭力內(nèi)涵界定 參考梁濤的《中國物業(yè)管理企業(yè)核心競爭力研究報(bào)告（2007）》中的競爭力概念，2007，23~29。這五種作用力決定了產(chǎn)業(yè)的盈利能力，因?yàn)樗鼈冇绊憙r(jià)格、成本和投資收益等因素。一種可行戰(zhàn)略的提出首先應(yīng)該包括確認(rèn)并評價(jià)這五種力量，不同力量的特性和重要性因行業(yè)和公司的不同而變化，如圖1所示： 五種力量模型確定了競爭的五種主要來源，即供應(yīng)商和購買者的討價(jià)還價(jià)能力，潛在進(jìn)入者的威脅，替代品的威脅，以及最后一點(diǎn)，來自目前在同一行業(yè)的公司間的競爭。s own characteristics, study to meet this need the concept of core petence, content and culture, and the establishment of property management panies of the five petitive forces model, the new property management business registered the strength of the existing property management industry colleagues the power of