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– TIME IS SPACE ? I’ll see you at 2 o’clock. – STATES ARE CONTAINERS ? He is in danger. ? A (conventional) metaphor is therefore a conceptual mapping between two domains: TARGET DOMAIN IS SOURCE DOMAIN. The target domain is rather abstract (like TIME and STATES), whereas the source domain (like SPACE and CONTAINERS) is more concrete. Some examples: Metaphor Subjective judgment Sensorimotor domain Example Primary experience Affection is warmth Affection Temperature They greeted me warmly Feeling warm when being held affectionately Importance is big Importance Size Tomorrow is a big day As a child, finding big things are important and exert major forces on you and your visual experience Intimacy is closeness Intimacy Being physically close We have been close for years Being physically close to people you are intimate with Metaphor Subjective judgment Sensorimotor domain Example Primary experience More is up Quantity Vertical orientation Prices are high Observing rise and fall of levels of files and fluids as more is added or subtracted Difficulties are burden Difficulty Muscular exertion She’s weighed down by responsibilities The disfort or disabling effect of lifting or carrying heavy objects Knowing is seeing Knowledge Vision I see what you mean Getting information through vision Metaphor of the Mind The mind is a