【正文】 graphics as the main body of thought. B. Chinese characters are a graphic design. Chinese character is to carry information, and character itself is on behalf of the Chinese people in the twodimensional space of stippling selection, bination, transformation, regeneration, so that a certain amount of information products. From the analysis of the principle of the symbol, the Chinese character is a kind of symbol, which is a special kind of graphic design. Due to the evolution of Chinese characters has bee a very abstract, succinct, so will restore characters bearing the original information out process itself, which is a special kind of thinking process and a special graphic design. This reduction is not a word, it is a wonderful product of the human mind, a special graphic. Two, more to explore the characteristics of Chinese characters more accurately the use of Chinese characters bearing information Through graphic design, graphic design to convey their own thinking process and conclusions, in order to achieve its guidance or persuasion purposes。s image, meaning the Chinese postal service for this, fast, safe, courteous. It is widely used in modern design to explore the deep cultural accumulation in Chinese characters. In addition to the logo design, whether it is decoration, books, posters, advertising, or environmental art design, should fully explore Chinese characters contained in Chinese philosophy, engaged in design work, we should attach importance to the study and training, make the abstract art of Chinese characters to produce greater charm in modern design. 。 all descendants of wisdom, from the Chinese character record get further revelation and improve. Therefore, the Chinese character is not only the Chinese nation into the dawn of the century civilization, and civilization can be long ball and continue the inheritance of development tools. 2 characteristics of Chinese characters In many graphic design works, more and more designers begin to use Chinese characters as design elements. This is not only because the form of the Chinese characters themselves, but also because the Chinese characters on behalf of the Chinese traditional culture, more and more people39。 發(fā)掘漢字中蘊(yùn) 含的深層文化積淀，在現(xiàn)代設(shè)計(jì)中的應(yīng)用有著廣泛的前途。前有 牛 而后面有一個(gè)人持木棍趨趕，這樣便組成了 牧 字。設(shè)計(jì)在線(xiàn) .中國(guó) B．漢字中有大智慧 《易》曰： 自天佑之，吉無(wú)不利。 2．用中國(guó)人獨(dú)特的宇宙觀(guān)理解漢字 因?yàn)橹袊?guó)自古就有 天人合一 的觀(guān)念。他在《活字禮贊》一文中提出漢字造型的直角思想，其起源為中國(guó) 天圓地方 的宇宙學(xué)；日本另外一位漢字迷設(shè)計(jì)師白木彰先生，更是巧妙地將漢字作為圖形運(yùn)用到了平面設(shè)計(jì)中。 喻物于意則樂(lè)，留意于物則病。 人性的概念在今天已經(jīng)廣義化，如何使我們的本土文化得以體現(xiàn)？還原漢字的原始信息應(yīng)該說(shuō)是一條捷徑。但同時(shí)，它又不是一個(gè)通常意義上的思維過(guò)程。 1．漢字本身即是一種平面圖形設(shè)計(jì) 從平面設(shè)計(jì)來(lái)講，漢字是人類(lèi)社會(huì)有史以來(lái) 最偉大最成功的設(shè)計(jì)。這不僅是因?yàn)闈h字本身的形式美，也是因?yàn)闈h字所代表的中國(guó)傳統(tǒng)文化，越來(lái)越受到人們的關(guān)注。 據(jù)古籍記載，說(shuō)倉(cāng)頡 生而能書(shū)，又受河圖錄書(shū)，于是窮天地之變，仰視奎星圜曲之勢(shì)，俯察魚(yú)文鳥(niǎo)羽，山川指掌，而創(chuàng)文字 。這樣的文字形態(tài)，引起我對(duì)漢字的新的 認(rèn)識(shí)?！菊? 要】 圖形設(shè)計(jì)作為視覺(jué)空間設(shè)計(jì)中的一種符號(hào)現(xiàn)象，起著溝通人與文化、信息的作用，這一點(diǎn)與文字的作用相通。不是簡(jiǎn)單的文字符號(hào)的堆積，每個(gè)字仿佛從符號(hào)世界中還原了出來(lái)，帶著它們來(lái)自遠(yuǎn)古時(shí)代的神秘氣息。在那之前的文字都是象形字，也就是是可以用來(lái)記事圖畫(huà)，稱(chēng)為 文字圖畫(huà) 。 2. 漢字的特點(diǎn)分析 在 眾多的平面設(shè)計(jì)作品中，越來(lái)越多的設(shè)計(jì)師們開(kāi)始運(yùn)用漢字作為設(shè)計(jì)元素。在中華民族的傳統(tǒng)觀(guān)念中，敬老愛(ài)幼是一種美德，人由年輕變衰老是自然規(guī)律，無(wú)法抗拒，所以早在戰(zhàn)國(guó)時(shí)期的孟子就曾說(shuō)過(guò) 老吾老以及人之老，幼吾幼以及人之幼 的經(jīng)典名言。平面圖形設(shè)計(jì)，是以信息傳達(dá)為目的的，在二維的空間中對(duì)物象的位置、比例、相互關(guān)系的籌劃，無(wú)疑，這也是一個(gè)思維過(guò)程。美國(guó)設(shè)計(jì)師普羅斯說(shuō)過(guò)： 人們總以為設(shè)計(jì)有三維：美學(xué)、技術(shù)和經(jīng)濟(jì)，然而更重要的是第四維：人性。漢字被日本的設(shè)計(jì)注入無(wú)限的遐想，成為他們?cè)谧髌芬酝獾乃季S空間 留白 的有力武器。日本書(shū)籍設(shè)計(jì)大師杉浦康平先生就是一個(gè)執(zhí)著的漢字迷。這類(lèi)反映日常生活形態(tài)的杰作具有濃郁的裝飾性和強(qiáng)烈的民族特色。漢字在反映自然造型的同時(shí)，還具有深?yuàn)W的構(gòu)成原理，而這種原理就來(lái)源于中國(guó)人獨(dú)特的世界觀(guān)。 在初中時(shí)，語(yǔ)文老師對(duì)于 牧 字、 采 字的解釋?zhuān)鸷髞?lái)我對(duì)漢字中蘊(yùn)含的先人智慧產(chǎn)生了濃厚的興趣。郵政的標(biāo)志將它賦予了新的涵義，一方面保持 中 字的古意，象征中國(guó)郵政旗幟性的作用，在公眾中一直保持著良好的形象；另一方面，將 中 字變形，像一雙手托起一封信件交給收件人的形象，寓意著中國(guó)郵政以服務(wù)為本，快捷、安全、禮貌。s lives. In the history and culture of the Chinese nation, the emergence of Chinese characters has the significance of the epoch. People to master because it can be separated by thousands of miles away and exchange of information, from thousands of years and teaching experience, thus