【正文】
op selling price scope in 3000040000 Yuan/square meter, rents between 68 元 /square memter, the shop which can running restaurant the selling price are higher than those shops has limitation on restaurant. (二) Project SWOT analysis 1. S( strength) 1) This project is located in the Changning area in the loop line, adjoins the CBD Hongqiao development zone as well as gubei developed area, the geographical position is superior. 2) project next to the main fast way Yenan road high structure, the inner rim high structure as well as the orbital transportation 3 lines, the transportation is convenient. 3) This project from Zhongshan Park business circle, Xujiahui business encircles 15 minute by cars, necessary consummates extremely. 4) This project close neighbor Tianshan park as well as the municipal administration green space, the landscape is certainly good. 5) Nearby this project east Chinese University, Shanghai Project Technology University, Shanghai Foreign trade Institute encirclement, of a scholar rich. 6) This project small family design, the portal frame construction, separable may gather, the suitable business lives suitably, the 6 customer adaptation surface is broad. 7) This project partial floor building store height is high, favors the product innovation, determines the final oute the market. 2. W( weakness) 1) This project is located the Hongqiao development zone tectonic plate and between the Zhongshan Park merce tectonic plate, nontrue mainstream merce area. 2) Nearby this project transforms not yet pletes, the mercial atmosphere is bad, industry condition is unitary, this melts to the project itself mercial part on has in certain degree influence. 3. O( opportunity) 1) The small family work product doesn’t have enough supply in this region, product innovation degree relative low, in future will have certain rise space. 2) the subway 2 linear extension sections in December, 2021 will be open, tianshan road (the Yenan road Furong Jiang road) will planed for the merce business center, also will bring the new turning point for this case development. 4. T( threats) 1) The money market will tighten, interest rate market macroeconomic regulation and control factors and so on change, will cause to invest the threshold the runup, possibly will be able to enlarge this project the sales difficulty. 2) Hongqiao silver city, small family work rent and so on new space and time international merce square changes raise the space to this case sales process in also to have certain restriction function. 二、 Product Positioning (一) overview 1. Project basic economic data Project name: Shanghai pacific regent plaza Project loaction : No 1900 Tianshan Road (Near Yanan Road West ZhongshanRoad) 7 Project Nature: Commerce Mix building Area: 10,600 square meter