旅游專業(yè)外文翻譯--在旅游電子商務(wù)系統(tǒng)的建議撒哈拉以南非洲地區(qū)的產(chǎn)業(yè)-電子商務(wù)(存儲(chǔ)版)
【正文】 從久經(jīng)考驗(yàn)的解決方案，已巡回賽成功在撒哈拉以南非洲地區(qū)主義組織。 “網(wǎng)站應(yīng)包含設(shè)施，將吸引新的客戶，以及保留舊如電， TRONIC 通訊，常見(jiàn)問(wèn)題解答（ FAQ），忠誠(chéng)度系統(tǒng)，回?fù)芊?wù)，隱私政策 聲明，促銷和特別優(yōu)惠，客戶反饋，信息 /手冊(cè)的要求，電子明信片和互惠鏈接到其他 網(wǎng)站。 3 建議 十二項(xiàng)建議已作為研究的結(jié)果。結(jié)果表明，這些組織的許多不利用這些技術(shù)完全接受電子商務(wù)。然而，如許多公司可能獲得的 300 至 600 網(wǎng)站，并在每個(gè)調(diào)查研究，所有類別旅游組織代表不滿。進(jìn)行了三次調(diào)查，以確定哪些是對(duì)撒哈拉以南非洲的網(wǎng)站，第一電子商務(wù)的特點(diǎn)，第二檢查的內(nèi)容可訪問(wèn)性和第三檢查網(wǎng)站的可用性。 “ 研究的國(guó)家是南非，肯尼亞，津巴布韋和烏干達(dá)。 盡管有不同的野生動(dòng)物，獨(dú)特的度假村和異國(guó)情調(diào)的植物和動(dòng)物，非洲旅游業(yè)發(fā)展?jié)摿θ匀粵](méi)有得到充分利用和不發(fā)達(dá)（ Naude 和 Saayman， 2020 年）。本文介紹了從撒哈拉以南非洲地區(qū)的旅游組織如何演變成營(yíng)銷工具網(wǎng)站，他們?nèi)绾文軌蚩朔娮由虅?wù)的使用障礙。 關(guān)鍵詞：建議 ,電子商務(wù)網(wǎng)站 ,旅游 ,撒哈拉以南非洲 1 簡(jiǎn)介 旅游業(yè)被視為世界上最大的部門之一，產(chǎn)生一個(gè)估計(jì)有 11％的全球國(guó)內(nèi)生產(chǎn)總（ GDP）和從業(yè)人員 200 萬(wàn)人， 700 萬(wàn)游客服務(wù)全球范圍內(nèi)這是一個(gè)數(shù)字預(yù)計(jì)將增加一倍，到 2020 年（ ROE 和厄克特， 2020 年）。 2 方法 本文中所描述的研究是研究的延續(xù)以前的 Telematics 信息雜志 Maswera 等。然而，為方便參考，本節(jié)提供了一個(gè)研究的總結(jié)進(jìn)行。其他網(wǎng)站，發(fā)現(xiàn)在各種協(xié)會(huì)的網(wǎng)站。在易用性和可用性方面，結(jié)果表明，雖然非洲的網(wǎng)站，從建立組織和更多的發(fā)展 OPED 市場(chǎng)，這通常是因?yàn)榉侵薜木W(wǎng)站相對(duì)簡(jiǎn)單，缺乏更多他們?cè)诿绹?guó)和歐洲同行的先進(jìn)功能。進(jìn)一步的調(diào)查問(wèn)卷，然后發(fā)送到非洲旅游 organisa tions 全面的電子商務(wù)網(wǎng)站，找出他們?nèi)绾卧O(shè)法克服這些障礙的額定尚未通過(guò)電子商務(wù)的組織較為顯著。 客戶關(guān)系管理（ CRM） 發(fā)展的網(wǎng)站，聘請(qǐng)了有效的電子 CRM 組件，以鼓勵(lì)客戶保持未來(lái)這將創(chuàng)建一個(gè)與組織所需的圖像印象一致。此外，還建議非洲旅游組織試圖始終領(lǐng)先一步在該領(lǐng)域的其他組織的知識(shí)轉(zhuǎn)移設(shè)施的幫助。 附錄三：外文文獻(xiàn)原文 Title： Remendations for emerce systems in the tourism industry of subSaharan Africa Material Soerce: Telematics and Infor matics Vol ume 26, Issue 1 Author： Ja Edwards, Ray Dawson Abstract The remendations described in this paper are a continuation of research previously reported in the Telematics and Informatics paper explains how the tourism organisations from subSaharan Africa can evolve their websites into marketing tools and how they can overe the impediments to emerce adoption and remendations also explain how the other major players within the economies of these countries can make the environment conducive for emerce development and growth so that the tourism organisations from this region can break into the lucrative international tourism market. The remendations were tested by sending them to the African organisations and experts in emerce and tourism who have worked in, or are currently based in Africa, south of the results showed most organisations and experts who responded think that these remendations will help African tourism organisations adopt and use emerce. African tourism organisations that intend to implement or are in the process of implementing emerce systems should follow the remendations outlined in this paper to help subSaharan Africa reach its tourism potential. Keywords: Remendations。 Werthner and Ricci, 2020). eCommerce could help achieve the potential of the African tourism industry thus increasing the in?ows of the much needed foreign currency into their economies. 2 Methodology The study described in this paper is a continuation of research previously reported in the Telematics and Informatics journal by Maswera et al. (2020). As there is little published information about the emerce activities in Africa south of the Sahara (Molla and Licker, 2020), a study (Maswera et al., 2020) was carried to ?nd out if organisations in the tourism industry in four African countries were adopting emerce. The countries studied were South Africa, Kenya, Zimbabwe and Uganda. These four African countries were chosen for the study as they are some of the tourist destinations which are better known for safaritype of research is described in more detail in the previous paper in Telematics and Informatics by Maswera et al.(2020), in the PhD thesis by
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