【正文】 Market share for all Japanese brands is at an alltime high of %, and domestic brands have shrunk to a historic low of %. ? The economic downturn has favored automakers like Toyota since consumers have bee more stingy and discriminating with their purchases, thus favoring quality and value, which are the major selling points for most Japanese automakers (versus, for example, luxury autos). ? The Japanese continue to grab bigger chunks of the market despite record spending on incentives by their domestic rivals. At the beginning of June, incentives for Chrysler, Ford and GM averaged $3,389 per vehicle, versus $1,062 for Japanese brands. Korean makes averaged $1,371 and European brands averaged $1,945. 0102030405060701996 2020D e tr o i t39。 Regional IT Spend Forecasts ? Automotive Industry IT Trends Automotive IT Services Industry: Competitive Profiles Automotive IT Services Market: BearingPoint Alliances Sources and Contact BUSINESS INTELLIGENCE GROUP Executive Summary Automakers are currently faced with slower sales, over capacity and declines in profitability. Big 3 are losing market share to Japanese automakers. ? Toyota, Honda and Nissan increased their . sales and market share in the first half of 2020, while the Big Three manufacturers (GM, Ford, DaimlerChrysler) saw their sales decline despite spending heavily on incentives. ? Currently the global automotive industry has too much capacity (roughly 30%) and as sales fall, the problem continues. ? Car prices have been falling making already thin margins even more pressured. The global automotive industry is faced with more petition, greater price transparency, rising customer expectations and quality improvements, making the pressure even greater on price and profitability. China presents the best opportunity for automakers due to increased government incentives and cooperation, cheaper labor, and proximity to a large population of potential consumers. ? China continues to make progress towards a market economy which has led to global businesses, like automotive panies, trying to ramp up in order to tap into the country39。 it is a car that performs well in the areas that customers have e to expect from Honda. ? The upside for domestic automakers is that it is doubtful the Japanese can continue increasing their share at the same pace. Fewer segments are left for the Japanese to invade. The Toyota division, for example, offers a full line of vehicles parable to Ford or Chevrolet, and it has a range of models in the Lexus luxury division that includes sedans, SUVs, and sports cars. ? Profitability is also pressured at the Big 3 pared to Asian manufacturers. For example, Honda averages $1,581 in profit per vehicle (sold in the US) and Toyota gets $1,214. General Motors, however, earns only $701 while Chrysler Group makes only $226. Ford loses an average of $114 on each vehicle sold last year. BUSINESS INTELLIGENCE GROUP Global Automotive Industry: Market Share by Revenue D a i h a ts u 1 %N i s s a n4%H o n d a5%V o l k s w a g e n8%Po r s c h e A G1 %F i a t5%P e u g o t6%R e n a u l t3%B MW A G4%Mi ts u b i s h i2%Su zu k i1%D a i m l e r C h r y s l e r14%F o r d15%G e n e r a l M o t o r s17%T o y o t a10% The global automotive industry is highly concentrated while market share is shifting. ? DaimlerChrysler, Ford Motor, and General Motors make up 44% of total global sales. However, this is one percent less than last year, indicating the Big 3?s loss of market share to smaller petitors. ? While Toyota has greatly increased its market share in the US, the pany has also lost a percentage of market share since last year. ? Imports to North America are the highest they?ve been since the late 80?s. Of particular concern to American manufacturers, light truck sales, once the major profit generator, are losing share to foreign petitors like Toyota and Nissan. Source: Standard And Poors, 2020 BUSINESS INTELLIGENCE GROUP Industry Profitability Severely Pressured The large automakers have been fighting the downturn and trying to sustain sales with large rebates and easy credit in the US and increasingly in Europe. However, these strategies have seriously pressured profits. ? DaimlerChrysler reported in July 2020 that ine fell worse than it has since the industry‘s last poor earnings period in late 2020. ? Mitsubishi promoted easy credit, including loans that deferred payments for a year to consumers with weak credit but have recently rescinded this promotion due to profit erosion. ? PSA‘s profit was hit mostly due to the rise of the Euro, especially against the British Pound and Brazilian Real, Brazil being where it has one plant. ? Some automakers are attributing this span of poor earnings to the bottom of the current cycle of slowdown, however many are still seeking structural improvements and better pricing power to buffer this cycle. Company Earnings Status Issues General Motors Operating profit fell 87%, Announced earnings August 8, 2020 Intense US price war severely pressured profits Daimler Chrysler Second quarter 2020 operating profit fell 62% Chrysler losses, US price war, Mercedes sales slacking Renault Operating profit fell €588 million. Last reported 7/24/03 Global sales decline (%) in first half。 Business, Wall Street Journal, EIU BUSINESS INTELLIGENCE GROUP European Automotive Distribution: Increased Competition from EU Legislation Adopted in July 2020, and eventually fully implemented in October 2020, EU legislation for block exemptions will force the automotive distribution systems to bee more petitive, likely creating more price pressure for cars, parts, and services. Under the new rules, manufacturers ca