西餐廳經(jīng)營中英文計劃書-免費閱讀
【正文】 Demanding the cook, he must have a flexible mind, in every one week can bee a kind of features to attract customers. 4 ）服務(wù)員 4) Waiter 以禮待客，遵守制度，積極進(jìn)取。 Our initial implementation of the program is largely in accordance with the implementation of DOS to execute. 單店的選址將會通過嚴(yán)格的市場調(diào)研和細(xì)密的市場分析及謹(jǐn)慎的作業(yè)態(tài)度來操作，開業(yè)前規(guī)劃，經(jīng)營地考察從潛在消費分析，門店規(guī)劃，營業(yè)點圈邊消費水平，市場競爭狀況做科學(xué)評估，預(yù)測開業(yè)后的經(jīng)營狀況。 (1) restaurant promotional strategies should be based on petition oriented. 餐廳必須了解競爭對手的情況，比較自己與競爭對手產(chǎn)品和服務(wù)的區(qū)別，在此基礎(chǔ)制定出具體的促銷計劃和方案，在實施計劃的過程中，通過宣揚本餐廳的獨特產(chǎn)品或經(jīng)營風(fēng)格，樹立起鮮明的企業(yè)形象。 For example: ginger milk Hashima cream custard, sago Chloranthus pumpkin, chestnut Rong Lu milk, coconut taro sago, etc., the most suitable savor the beauty of the female students. 4. 根據(jù)不同的季節(jié)制定一些冷飲，熱飲，點心、沙拉等 4 Depending on the season formulate some cold drinks, hot drinks, snacks, salads, etc. 例如：現(xiàn)磨咖啡、花式精致冰啡、香滑奶茶、特式風(fēng)味茶、天然花茶、精美飲品、鮮榨果汁、雪糕新地、滋潤甜品等等。 2 category: the moon restaurant is warm and romantic style, to provide customers with quality service, giving customers aristocratic enjoyment, and strive to create an elegant, fortable and relaxing environment for consumption, and guide consumers to change consumer attitudes, to advocate Naturally, the pursuit of health changes. 3. 校園市場環(huán)境方面：校園經(jīng)濟(jì)的市場有很廣的發(fā)展領(lǐng)域，消費者也是很單純的消費，相對外部市場競爭要小，個體經(jīng)營單純，以小投資為主，服務(wù)于在校大學(xué)生。 3 campus market environment: Campus has a very broad market economy development areas, consumer spending is also very simple, relatively external market petition to small, selfemployed simply to small investmentbased, service to the college students. 服務(wù)于學(xué)生，應(yīng)該提供最優(yōu)質(zhì)的服務(wù)，首先，要吸引學(xué)生的注意目光， 讓他們能在最短的時間來光顧本店，所運用的營銷方法是多種途徑的；其次，是怎樣達(dá)到以下營銷效果 Serving the students, should provide the best quality service, first of all, to attract the attention of students eyes, so that they can in the shortest possible time to shop, and by the use of marketing methods are a variety of ways。 For example: freshly ground coffee, fancy exquisite ice brown, creamy milk, Typical flavor tea, natural tea, exquisite drinks, freshly squeezed juices, ice cream sundaes, moist desserts and more. 五、市場營銷策略 V. Marketing Strategy 1 ． 1. 品牌策略： Brand Strategy: “明月西餐廳”這個店名易記，易讀，好聽。 Restaurants must understand petitors, paring their products and services with petitors distinction, on this basis, develop specific marketing plans and programs, in the course of the implementation plan, to promote the restaurant through a unique product or management style and establish from distinctive corporate image. （ 2 ）為迎合本餐廳 的經(jīng)營宗旨為：“著意求新”，促銷戰(zhàn)略中應(yīng)包含以下 4 方面： (2) In order to meet the restaurant business purpose as: deliberately novelty promotion strategy should include the following four aspects: A ． A. 求新：我國的西餐廳不但歷史久遠(yuǎn)，而且品種豐富，已初步形成了高、中、低檔的格
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