西餐廳經(jīng)營中英文計劃書(存儲版)
【正文】 局，沖、泡、蒸、煮、烤、炸、炒，可謂五花八門，一應(yīng)俱全，但都是多年一層不變的 老面孔，消費者對此缺少新鮮感，尤其是文化品味太低，跟不上發(fā)展的潮流，因此，要在傳統(tǒng)基礎(chǔ)上做足做夠“新”字文章，增強其吸引力。 Single store location will be through rigorous market research and market analysis and fine job cautious approach to operations, preopening planning, business analysis to examine from a potential consumer, store planning, business point circle edge consumption levels, market petition do scientific assessment, forecasting operating conditions after opening. 初期的創(chuàng)業(yè)重要人員均以到位，其他崗位人員裝修開始著手招聘培訓(xùn)。 With courtesy, pliance system and positive. 服務(wù)員最主要的工作是清理餐桌和 店鋪的衛(wèi)生，隨時都是一層不染，沒有油膩的感覺，給顧客留下深刻的印象。 Main responsibilities: members arrive and leave the relevant conduct, a summary of various types of personnel data, archiving and management, employee file management, employee leave, vacation tune operations, attendance status, auditing, statistical operations. 3) 廚師 3) Chef 對廚 師的要求很高，他必須有靈活的腦子，在每一周都能變一個化樣的特色，來吸引顧客。 (3) promotion strategies promotional strategies to go lowcost, highyield method, printed promotional products. 分宿舍發(fā)放，采用密集戰(zhàn)略，同時利用學(xué)校廣播站，宣傳欄免費宣傳，利用網(wǎng)站本身信息流優(yōu)勢宣傳和突出形象 Issuance of quarters, using intensive strategy, while taking advantage of the school radio stations, billboards free publicity, information flow using the site itself strengths and increase the visibility image 六、實施方案 Sixth, the implementation of programs 1. 按照直營店的實施情況來執(zhí)行： 1 in accordance with the implementation of outlets to perform: 我們初期的實施方案主要也是按照直營店的實施情況來執(zhí)行。 (2) pare prices for consumer psychology, the same food conscious subfile, the formation of price series, so that consumers can pare prices quickly find their own habits grades, get buy to meet. 3 ． 3. 促銷策略 Promotion Strategy （ 1 ）西餐廳的促銷戰(zhàn)略應(yīng)以競爭為導(dǎo)向。 For example: steak (steak, pork chop, grilled chicken), all kinds of fast food, snacks, a variety of Chinese and Western stew, rice and Western Bureau, Noodles (pasta, rice, etc.). 3. 美顏甜品 3 beauty Desserts 例如：姜汁鮮奶雪蛤膏燉蛋、金粟南瓜西米露、粟子蓉鮮奶露、椰汁香芋西米露等等，最適合愛美的女大學(xué)生品嘗 。 1 Location: the moon restaurant is located within the School Food Street, with a series of fast food together, but are as the only restaurant food court with other fast food restaurants the difference is that there is a better dining environment and better quality of service. 2. 格調(diào)方面：明月西餐廳為溫馨浪漫的風(fēng)格 ，為顧客提供優(yōu)質(zhì)的服務(wù)，給顧客貴族式的享受，力求營造一種幽雅、舒適、休閑的消費環(huán)境，引導(dǎo)消費者轉(zhuǎn)變消費觀念，向崇尚自然、追求健康方面轉(zhuǎn)變。 secondly, how to achieve the following marketing effectiveness 潛在客戶 Potential customers 現(xiàn)實客戶 Real customers 滿意客戶 Satisfied customers 美譽度 Reputation 所運用的營銷方法也是多種多樣的。 Moon Cafe This name easy to remember, easy to read, nice. “明月”一詞可以 Moon could be 營造典雅的個性氛圍傳播快捷，符合目標市場消費者的消費需求。 Innovation: our restaurant is not only a long history, and variety,
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