上海通用汽車品牌策略(ppt30)(1)-免費閱讀
【正文】 mentalitymuchstockingofmightofreactionmiximage,idea, affiliatedbrand, Local protection 4 2 Sum IVSLOWMAINTAIN TheEFEtoYworst+–6+1strategic Too many kinds of products bring no scope economy, cost rising.richStrengths Mature brand, high brand loyalty? 180 retail outlets distribute 104 cities,30 province,can be found almost everywhere. ? Mature brand， high brand loyalty. ? Global RD branch meets deferent demands. ? Customerfirst serving idea, international level service. ? Soft marketing, manufacturing, logestics, IT system. ? Courtlike advertisement, rich and colorful culture transmitting activities. ? Strong ability in product mix expanding. ? Good public image ? High quality product.GlxBuicks entry to the WTO, as policies on auto sector are relaxed, many international wellknown auto firms set up their bases in China to attract consumers? Auto consumption bees more and more popular in China, as both global and domestic carmakers are sharing the big cake, Chinese car market will bee more attractive and maturer. December,2023International GM? Henry Ford made the first automobile in 1886。keybatteryShanghai GMDecember,2023There are many kinds of vehicles.Automobile is popular on landway.As an important part of automobile, car plays a key role in modern society.In China,more and more people hold a private car, what is the industry going to be?What should Shanghai GM do?Follow me please,…… December,2023Macroscopical Environment? Chinese economy develops quickly, 2023 GDP increases in a rate as 8%, reach 10200 billion.? China has the largest population in the world.? Many new policies stimulate consumption.December,2023Trend? AirconditionercharactersDecember,2023Dopod? General Motor was established in 1908 by William C. Durant,is the biggest automobile manufacturer in the world。New? Both product and service being improved. Strong RD and Innovation of affiliated enterprises meet market demand in time. and Fittings stocking by electronic merce is not so much.position+worstworstCompetitive–1Xaxis:+()=SPACE MatrixDecember,2023SGMThe TotalWeightedInternalExternalMARKETGROWTHGrand Strategy Matrix developmen
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