上海通用汽車(chē)品牌策略(ppt30)(1)(文件)
【正文】 ed.ST Strategies Intensify the cooperation with certain government. (T2,T3,T5,S1,S4) Cooperate with local government to merge local auto manufacturers through diversification of investors. (S2,S6,T1,T4,T5) WT Strategies Control the sizeexpanding in a suitable level before the relating policies are lucidity. (W2,W3,T2) Decrease the cost of advertising, change the form to meet Chinese consumers’ sight. (W5)TOWS Analysis continuedDecember,2023CA ISFSES(,)Conservative AggressiveDefensive CompetitiveInternalExternaltototoStrength+1Total High I II IIIMedium IV V VIThetoANDMatrixDecember,2023RAPIDIII QuadrantALTERNATIVESIntegration, selling on the spot.One center, market peration.Key － QSPM (quantitative strategic planning matrix)December,2023Factors Weight AS TAS AS TASStrengths Matureloyalty 3 4 Strong ofmarketservingandpublicforproductmanufacturing,marketclashfailureopportunitymergingofkindsnorising. 2 3 Fittingsmercemuch. 3 2 Too － consumers’ Score ContinuedDecember,2023Thank you very much!Good luck in final!December,2023。 Totaldeeply. 3 2 Samholdmedianotbyeconomy,productsflow. 2 3 Tooget － decisionmakingendsystem. 3 2 Weakness CrossITexpanding 3 3 softabilitytakebeingbothin enterprises andhigh STRATEGICTotal Mature technology 4 2 Supported by government 4 3 In Free petitive stage ,no strongest opponent 3 2 Market content increasing quickly 3 2 Service improved quickly 3 4 The industry is just beginning， many standards need to be perfected 3 3 Threats： MARKETGROWTHGrand Strategy Matrix development peration development integration integration integrationDecember,2023II QuadrantInternalExternaltoTotalWeighted ScoreStrong Average Weakaxis:+()=SPACE MatrixDecember,2023SGMTheXbestworst–1worstCompetitive–1Environmentalworst+6+positionFinancialpositionThreats Severe petition ,size smaller than multinational corporations Heavy consumption tax Poor city traffic and limited parking place Depend on affiliated enterprises for model, poor RD Fittings stocking by electronic merce is not so much.activities. and Soft marketing, m
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