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【正文】 透明營(yíng)銷 體驗(yàn)感覺(jué)第一 顧問(wèn)信息指導(dǎo) 透明的讓你心動(dòng) A B C D 四個(gè)支點(diǎn) ? “ 模塊 ” 式家具設(shè)計(jì) ?產(chǎn)品設(shè)計(jì)前定價(jià) ?鼓勵(lì)供應(yīng)商間競(jìng)爭(zhēng) ?邊際環(huán)節(jié)降低成本 成本 品牌 管理 形象 ?全球員工統(tǒng)一著裝 ?藍(lán)色與黃色 ?完美的物質(zhì)生活符號(hào)之一 ?全部的產(chǎn)品、全部的專利 ?制造商品牌依舊是主流 ?絕無(wú) “ 上游制造商 ” 的壓力 ?無(wú) “ 分銷鏈管理 ” ? “ 有形的手 ” ?宜家機(jī)構(gòu)的 “ 精神領(lǐng)袖 ” ? “ 零售終端 ” 身份實(shí)現(xiàn)超越 ?不打折扣的直銷 四個(gè)支點(diǎn) 形象 品牌 成本 管理 不放棄利用 “ 廢棄的邊角料 ” 平板包裝最大程度利用空間,降低運(yùn)輸成本。 有價(jià)值的低價(jià)格 連鎖店模式 連鎖 兩個(gè)攻略 Contents 宜家的張弛相宜,告訴中國(guó)眾多企業(yè),盲目迅速擴(kuò)張是錯(cuò)誤的,循序進(jìn)程才是制勝之道。 環(huán)境 體驗(yàn) 市場(chǎng)定位 長(zhǎng)期戰(zhàn)略:堅(jiān)守低廉的價(jià)格。ll take about a week for onward transport to the destination,so we won39。m afaid that39。 Delivery Synopsis is the Important Manager of a Canadian pany. The buyer is the Export Manager of an American pany. The seller Due to hurricane,39。t be able to install the engine until the 5th of October. : Yes,I39。s not good enough. 報(bào)價(jià) Script :Why not? : The engines have to be installed after we receive takes do hope you39。s factory has difficulty in meeting an early delivery is trying to settle on a new delivery date with . The setting Word Tips Viewing Replay Script :Well,let39。 : our side,we39。s international ,it39。一般來(lái)說(shuō),這些條款包括:支付時(shí)間、支付方式、支付地點(diǎn)和支付幣種。s no problem with the price of the first fourUS$6 per I remember we agreed the price for G35 and XG7 at US$18 and US$ respectively,but it says differently on the draft. : Oh,you are must have fotten that we changed them to CIF Toronto at US$18 and US$ from the original FOB Shanghai at US$14 and US$ at the end of our last 39。ve faxed you the draft contract,right? :Yes,I went through it very carefully I have some points to discuss with you. Mr. Tian : OK,no 39。賣方應(yīng)立即在不可抗力產(chǎn)生的十四日內(nèi)將有關(guān)情況通知買方,并且賣方應(yīng)用航空郵件將有關(guān)政府當(dāng)局部門出具的證明不可抗力產(chǎn)生的文件寄送給買方。 Exercises Jacques needs a couple of speedboats to1) and asks Rocky to give him 2) . Since the tourist season is just 3) ,he needs the goods pretty they have a deal,Jacques will pay by 4) . The list price that Rocky offers is 5) ,and he will give Jacques a 6) .The total CIF price they agree on is 7) .The goods can be ready for shipment in 8) . rent to his guests quote around the corner a letter of credit US$6,500 10% discount US$7,850 two to three weeks Unit 3 Placing an Order Word Tips Viewing 4 2 3 Contents Synopsis Tips on Negotiating 1 5 Exercises ? After the exchanges between the buyer and the seller,the buyer may issue a request to purchase a specified amount of goods. 訂貨是買賣雙方經(jīng)過(guò)系列磋商后,買方向賣方發(fā)出訂購(gòu)一定數(shù)量貨物的請(qǐng)求。ll give you a 10%discount. Jacques:That39。 ? In international trade,an inquiry is usually made by a prospective buyer without inviting a quotation or simply asking for some general information concerning the goods in which he/she takes interest. 在國(guó)際貿(mào)易中,詢盤通常是沒(méi)有約束力的。s snowing here!So,what can I do for you,Jacques? Jacques: I need a couple of your Q2022 speedboats to rent to my you give me a quote? Rocky : Let39。s the total CIF price,Rocky? Rocky : Hang on...The price will be US$7,850 to your usual we have a deal? Jacques:You bet!Send me a fax with all the information,and I39。 余額 以 ...作為交換 13)Documents(單據(jù)) Tips on Negotiating A: The Seller shall post the following documents to the Buyer: A: 賣方應(yīng)將下列單據(jù)寄給買方 : set of Negotiable Clean on Board Ocean Bills of Lading and made out to order,blank endorsed, marked “ Freight Prepaid” , and notifying the Buyer. 1. 全套可議付的清潔已裝運(yùn)海運(yùn)提單,空白抬頭、空白背書,標(biāo)明運(yùn)費(fèi) 已付,并通知買方。 16)Other Terms(其他條款) : Tips on Negotiating Synopsis is the Purchasing manager of a Canadian gifts pany. The buyer is the manager of an import and export pany in Wenzhou. The seller has made an order for Chrismas gifts with 39。 Mr. Tian : I39。s not likely to goods must be up to export standards befor the Inspection Bureau lets them pass.. 規(guī)定,明確要求 即期不可撤銷信用證 Script :I have every confidence that we will have a successful and longterm working seems clear now. Mr. Tian : OK,then we39。ve settled on the questions of price,quality,quantity and we discuss terms of payment now? : Good 39。ll accept your last proposal,but my pany requires the final 75% payment to be paid within one month of the final you think that will be OK for you? :That39。 ? On the other hand,it takes time for the seller to arrange production after signing the contract. 賣方在簽完合同之后安排生產(chǎn)也需要一定的時(shí)間。s a backlog of orders to fill. :I understand,but.... : We39。t make an earlier shipment because production won39。ll do my best. 報(bào)價(jià) Unit 6 Claims and Settlements Word Tips Viewing 4 2 3 Con
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