麥肯錫在線案例學(xué)習(xí)-英文-免費閱讀
【正文】 s no difference between the costs of each message, what can you tell me from this information? School % of Type A Students % of Type B Students Recruiting Message Used on Campus University 1 80% 20% Pathway to Leadership University 2 48% 52% See the World University 3 70% 30% Pathway to Leadership University 4 60% 40% See the World A: According to these numbers, the client should use the Pathway to Leadership message across all four universities. The See the World message is preferable only if more than 80% of the students at a given university are of type B. Helpful Tip An even more insightful response would mention that the ultimate answer depends on the cost of each message, whether the cost increases depending on the number of students at the campus, and how interested we are in students of Type A vs. Type B (., will one type be more likely than the other to get an offer and to be successful on the job). One could imagine using both messages on some campuses if the additional cost were justified by the resulting increase in hires. Question7 University 4 graduates 1,000 seniors each year. Q7: How many new candidates might be generated by changing the recruiting message at University 4 to Pathway to Leadership? A: The answer is 20 candidates (., an increase of over 100%). Number of each type of student at University 4: 1,000 seniors x 60% = 600 Type A students 1,000 seniors x 40% = 400 Type B students Candidates attracted be See the World message: (1% x 600) + (3% x 400) = 18 candidates Candidates attracted by Pathway to Leadership message: (5% x 600) + (2% x 400) = 38 candidates Increase in candidates resulting from change in message: 38 18 = 20 more candidates (an increase of over 100%) Question8 Q8: What sort of next steps should we tell our client we39。ve outlined two avenues of analysis: ? Estimate the hiring potential across schools ? Analyze the number of hires by school over the last several years ? Develop a prehensive list of schools that meet our requirements and a minimum set of standards for recruits ? Survey seniors at these schools to determine interest in an entrylevel position with the client ? Consider the size of the graduating class at each school, determine how that class might be segmented (., each class could be segmented by discipline or segmented based on career interests in response to the survey), then calculate the size of each segment ? Estimate the optimal costperhire across schools ? Compare the current costper hire across schools ? Identify opportunities to decrease the costperhire at each school Helpful Tip You may have a slightly different list. Whatever your approach, we love to see candidates e at a problem in more than one way, but still address the issue as directly
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